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Executive Summary

The last couple of decades have seen significant changes in the financial ecosystem in India, both within the fintech sector and with respect to digital financial inclusion. The rapid growth in the reach of banking services to previously unbanked citizens through the Pradhan Mantri Jan Dhan Yojana has been followed by digitalisation in financial and public services.

However, a commensurate increase in digital and financial literacy has not followed, and rates of access to digital devices and the internet are still growing for many user groups, like rural women and regional language speakers. From the proliferation of fraudulent schemes and cybercrime to regulatory loopholes and inadequate consumer protections, the landscape of online financial services in India presents numerous risks. Factors such as weak cybersecurity measures, data breaches, lack of awareness among users, and the absence of comprehensive regulations create a fertile ground for financial scams. Simultaneously, rapid digitalisation of financial services, especially post demonetisation and the COVID-19 pandemic, has also brought to the fore concerns around omissions and exclusion of sections of users from databases, and a steep learning curve in adapting to this new digital ecosystem.

These combined factors open up users to a range of potential financial risks and harms, with differential impact on specific marginalised and vulnerable groups. With this understanding, we use the term digital financial harms to refer to adverse financial outcomes and other related detrimental consequences in the use of digital financial services.

Through this study, we aim to situate these experiences in a continuum of harms within a rapidly digitalising financial ecosystem. By exploring questions of access, accessibility and language we hope to bring aspects of cybersecurity, digital and financial literacy and design justice into conversation with each other. While some research has aimed to understand technology-facilitated gender based violence, financial fraud, misinformation, and other forms of digital risks in siloes, the correlations between these risks online remain severely understudied. In this report, we focus on the experiences of groups long marginalised within the financial system, to recommend that their needs are centred in shaping digital financial services.

Key questions guiding our research were:

• How were digital financial risks understood and experienced by users of digital financial services across groups? What factors have amplified risks for marginalised and at-risk user groups?
• What potential vulnerabilities, risks and harms have emerged relating to digital financial services around device and internet access, accessibility, challenges with use, exclusions from digitalised social protection, and forms of social engineering and digital financial fraud?
• How accessible were digital financial service providers’ and governments’ reporting and grievance redressal systems?
• What role should fintech platforms, social media platforms, banking and financial institutions, government, and regulatory bodies play in reducing digital financial risks across the ecosystem?

This was a mixed methods study, consisting of a review of available literature in the field, followed by quantitative and qualitative data collection through surveys and in-depth interviews. The report highlights the experiences of persons with disabilities, gender minorities, the elderly, low income users, and regional language first users; to better understand how discrimination, exclusion or slow redressal processes may increase their risk or cause disproportionate harm when using digital financial services. It discusses users’ experiences of fraud in the context of an evolving regulatory ecosystem, as well as practical challenges users face with redressal systems.

Key findings include:

1. Access to digital financial services, still requires improving access and accessibility of physical and phygital banking services, and good internet connectivity.
2. Even among mobile phone owners, many users still rely on shared devices, particularly among women and persons with disabilities.
3. There is a high need for support in utilising net banking services, with 60% of surveyed netbanking users mentioning that they sought help to conduct online banking transactions. Migrating to digital financial services is not a purely digital journey for users who are still building comfort with digital interfaces, or those whose languages are deprioritised in the development of digital financial platforms.
4. Age, gender, and income were significant factors in the access to the internet, and adoption of digital financial services. For instance, women and transgender persons over 45 years were less likely to have a Unified Payments Interface (UPI) account. Women, transgender persons, and disabled users of UPI were also more likely to be infrequent users compared to the rest of the sample.
5. Over reliance on digital platforms for the administration of direct benefit transfer programmes results in challenges and risks of exclusions for beneficiaries.
6. While awareness of common forms of fraud is high, awareness of security protocols, Know Your Customer (KYC) requirements and markers of trustworthy banking and non-banking institutions is low.
7. Irrespective of the amount of money lost during frauds, it caused significant financial and emotional burden, especially for low-income persons.
8. In the absence of monitoring frameworks, bad actors within the financial system are able to exploit vulnerabilities like the dependence of account holders on banking correspondents.
9. Gender and sexual minorities, and women face disproportionate impacts of harm in the event of financial loss, including the consequences of image-based sexual abuse, victim blaming, domestic violence and limits on financial independence.
10. Ineffective grievance redressal for cybercrimes is a major deterrent to reporting.
11. Digitalisation and the use of assistive technology have allowed some persons with visual impairments to gain relative levels of independence in managing their own finances and conducting transactions. However, implementation of accessibility policies and features remains uneven, and is marred by the continued exclusion and discrimination within traditional banking services.

Based on these findings, this report offers a set of recommendations addressed to stakeholders within the financial ecosystem such as banking and other financial institutions, regulatory bodies, fintech companies, cybersecurity professionals, as well as social media platforms and civil society organisations working on digital inclusion, safety and literacy. The recommendations offer nuanced perspectives on how digital financial harms can be prevented and mitigated based on our interactions with various stakeholders during the research process.

Key recommendations emerging from the study are:

1. Create meaningful connectivity and access to digital platforms by improving public infrastructure and addressing the challenges associated with shared devices and mediated use.
2. Improve platform design to engender trust; increase accessibility and usability through assessment and better implementation of available technologies, regular design audits and facilitate availability in Indian languages.
3. Building awareness and capacity across user and stakeholder groups through customised and inclusive programming, working in partnership with communities.
4. Centre consumer protection in regulatory interventions and approaches to law enforcement, by implementing robust time-sensitive reporting and redressal mechanisms, placing accountability on financial institutions, and monitoring and curbing fraudulent activity.
5. Encourage transparent governance and public oversight by measuring and evaluating digital public infrastructures to maximise their public value.

Contributors

Research design and/or report writing: Amrita Sengupta, Chiara Furtado, Garima Agrawal, Nishkala Sekhar, Puthiya Purayil Sneha, and Vipul Kharbanda

Research advice and/or review: Antara Rai Chowdhury, Janaki Srinivasan, Nayantara Sarma, Palak Gadhiya, Pallavi Bedi, Sameet Panda, Semanti Chakladar, Shashidhar K J, Shweta Mohandas, and Taranga Sriraman

Research and/or data analysis support: Chetna V M, Pallavi Krishnappa, and Yesha Tshering Paul

Data analysis: Chiara Furtado, Garima Agrawal, and Nishkala Sekhar

Research tool translation:  Aravind R (Kannada), Balaji J (Tamil), Bhaskar Bhuyan (Assamese), Nettime Sujata (Bangla), and Suresh Khole (Marathi)

Research tool pilots: Raveenaben (Megha Cooperative, SEWA), Sunaben (Megha Cooperative, SEWA), and Raja Mouli N

Data collection (survey): D-Cor Consulting

Data collection (focus group discussions): D-Cor Consulting; Jnana Prabodhini, Pune; Transgender Rights Association, Chennai; and Subodh Kulkarni

This work is shared under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0)