Centre for Internet & Society

With great pleasure we announce that Mrutyunjay Mishra, co-founder of Juxt-SmartMandate and India Open Data Association, will be the speaker for the September #FirstFriday event at the CIS office in Delhi. Mrutyunjay is a recognised expert in data-driven decision-making and a leading commentator on Indian consumer behaviour. His talk will focus on the evolution of measurement of users and activities in the Indian telecommunication and online market sectors, and will highlight the critical challenges and opportunities faced by public and private entities in reliably and timely measuring, understanding, and making commercial and policy decisions about 'India Online'. If you are joining us, please RSVP at the soonest as we have only limited space in our office.


Mrutyunjay Mishra

Co-founder, Juxt-SmartMandate, and co-founder, India Open Data Association

Mrutyunjay is a recognised expert in data-driven decision-making and a leading commentator on Indian consumer behaviour. At Juxt Smart Mandate he oversees key account management, custom solution development, new product development, alliances, and ready-to-go market initiatives.

In his career spanning more than 20+ years, Mrutyunjay co-founded JuxtConsult and successfully merged it with Smart Mandate. Prior to that, he worked in a number of leading organisations including IMRB International (Kantar, WPP), IDC India (IDG Group), Convergys India Services, Annik Systems (Quatrro) and ASHA (a rural development NGO).

At various points in his career, he headed large volume data analytics, consumer research, strategic business research, quality projects, usability studies and change management projects. He has had considerable exposure to projects in a diversity of domains – ICT, media, Banking, Financial Services and Insurance (BFSI), fast-moving consumer goods (FMCG), pharma, healthcare, consultancy services, government, social development and public administration. He boasts functional consulting experience in implementing dashboards and reporting solutions in enterprise resource planning (ERP) environments.

He is involved in other compelling initiatives around analytics-driven health solutions, learning over education, digital marketing, and sustainable livelihood. He is the founding member of Centre for Marketing in Emerging Economies (CMEE) at IIM, Lucknow, an academic initiative to produce original research and attract collaboration for marketing theory creation. He is also the founding member of two other open sandbox projects, India Open Data Association (IODA) a non-profit company ‘to create, incubate, support and promote sustainable open data projects’ and Janwaar Castle Community Organisation (JCCO), a unique ‘initiative around learning over education and sustainable livelihood’.

He spent his formative years in Sambalpur (a small town in Odisha) University Campus, where his father was a professor. He is a graduate in commerce and a postgraduate in advertising and marketing. He loves dogs, likes reading, is a movie buff, collects stamps and matchboxes, enjoys being a weekend cook and likes travelling.

Twiter: @M2Od