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Blog Entry Comments and recommendations to the Guidelines for “Influencer Advertising on Digital Media”
by Torsha Sarkar and Shweta Mohandas published Apr 05, 2021 last modified Apr 05, 2021 09:58 AM — filed under: ,
In February, the Advertising Standards Council of India (ASCI) had issued draft rules for regulation of digital influencers, with an aim to "understand the peculiarities of [online] advertisements and the way consumers view them", as well as to ensure that: "consumers must be able to distinguish when something is being promoted with an intention to influence their opinion or behaviour for an immediate or eventual commercial gain". In lieu of this, we presented our responses.
Located in Internet Governance / Blog