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Blog Entry Comments and recommendations to the Guidelines for “Influencer Advertising on Digital Media”
by Torsha Sarkar and Shweta Mohandas — published Apr 05, 2021 — last modified Apr 05, 2021 09:58 AM — filed under: ,
In February, the Advertising Standards Council of India (ASCI) had issued draft rules for regulation of digital influencers, with an aim to "understand the peculiarities of [online] advertisements and the way consumers view them", as well as to ensure that: "consumers must be able to distinguish when something is being promoted with an intention to influence their opinion or behaviour for an immediate or eventual commercial gain". In lieu of this, we presented our responses.
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We invite researchers, practitioners, artists, and theoreticians, both organisationally and as individuals, to engage with us on topics related internet and society, and improve our collective understanding of this field. To discuss such possibilities, please write to us at communications[at]cis-india[dot]org with an indication of the form and the content of the collaboration you might be interested in.

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About Us

The Centre for Internet and Society (CIS) is a non-profit organisation that undertakes interdisciplinary research on internet and digital technologies from policy and academic perspectives. The areas of focus include digital accessibility for persons with disabilities, access to knowledge, intellectual property rights, openness (including open data, free and open source software, open standards, open access, open educational resources, and open video), internet governance, telecommunication reform, digital privacy, and cyber-security. The research at CIS seeks to understand the reconfiguration of social processes and structures through the internet and digital media technologies, and vice versa.

Through its diverse initiatives, CIS explores, intervenes in, and advances contemporary discourse and regulatory practices around internet, technology, and society in India, and elsewhere.

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