Centre for Internet & Society

The Centre for Internet and Society (CIS), Bangalore welcomes you to a mobile training workshop in its office in Bangalore on Thursday, August 29, 2013. Rachita and Keerthana Chandrashekar will conduct the workshop from 12.00 p.m. to 2.00 p.m.

Social media tools provide us with a huge opportunity to make our voices heard farther and faster. Social media campaigning has been used successfully to bring about changes that traditional campaigning methods have been unable to. Keerthana Chandrashekar will talk about successful online and offline campaigning.

Agenda for Training

  1. Case studies of successful mobile campaigns including studies relevant for CIS programmes.
  2. Highlighting major components in a successful mobile campaign.
  3. Outlining general communication flow of a mobile campaign.
  4. Presentation of a sample campaign idea.
  5. Presentation of detail campaign flow for that campaign idea.
  6. Campaign data analysis.

About Jhatkaa

Jhatkaa is a new advocacy group committed to building citizen power across India in effective and innovative ways. We look to organize people to rapidly respond to issues in ways that maximise their collective power in a given situation. We look to achieve this goal of mobilizing citizens through the use of digital technology which will help bridge the gap of distance and time. Some of the tools that we are looking to utilize are email, mobiles, radio, social media, etc. Our belief is that through sustained collective action, huge change is possible.

The Speakers

Keerthana Chandrashekar

Keerthana is a telecommunication engineer.  She graduated in 2012 from CMR Institute of Technology, Bangalore. She was trained as a data and business analyst in Mu Sigma Business Solutions Pvt. Ltd. and worked there for six months before joining Jhatkaa as a campaigner. Currently she works as a campaigner and is setting up the mobile platform for Jhatkaa.


Rachita graduated from the University of Delhi with a Bachelors in Mass Media and Mass Communications last year. Thereafter, she worked with Greenpeace India in the Digital Media Team and now works as a campaigner with Jhatkaa.