Centre for Internet & Society
As Simple as a Tweet

Shilpa Shetty

Got caught in traffic, need to let your folks know you’ll be late, Twitter to your rescue. This article by Nidhi R Daiya appeared in the Deccan Chronicle on May 24, 2011.

As Simple as a Tweet

Shilpa Shetty

When you can you use the micro-blogging site, do you think celebrities would be left far behind?

With stars clearing the air on the site, be it the beautiful Shilpa Shetty denying the rumours about her pregnancy or the Kidnap actress Minisha Lamba claiming to be innocent, Twitter is many celebrities’ rescue route or way to stay in ‘direct’ touch with their fans.

The Nadunisi Naaygal actress Sameera Reddy might not be tech-savvy but sure connects to her fans when she finds the time. "I am not tech-savvy but whenever I have the time I make sure I tweet about my happening so my fans know about me."

Ask Sameera if she thinks this micro-blogging site is the ultimate platform to get in touch with her fans. "It’s the best way to be in touch with your fans directly," she says.

While some might use the site to stay in touch with their fans others use this powerful medium to clear the air. Soundtrack composer and singer Yuvan Shankar Raja denied the rumours about his and Gautham Menon’s tiff through his tweets.

"Not only can one get in touch with your fans directly but also get the opportunity to clear doubts about any rumours surrounding you. Earlier, media used to play the catalyst now it’s all direct and a lot easier," says Yuvan.

Well, if Dhanush can confirm on Twitter that the superstar is fine and Bipasha Basu can confirm her status, do you think other stars will be left behind?

Srinivasan, an active blogger, explains why some celebrities who have a blog prefer tweeting to writing pages full of stuff. "Having only 140 characters to convey your message — it’s short, sweet and personal. So obviously Twitter is a hit."

But he goes on to explain why blogs still have that personal touch to them.

"Twitter might be quick but elements like pictures cannot be shared in it, so those who are ardent followers will still follow celebrity blogs."

Sandeep Verma, a social media analyst, seconds the thought. "Those active bloggers have now turned to Twitter because it’s easy and direct. The reaction speed is fast and it’s a good medium. Stars like Shah Rukh Khan and Amitabh Bachchan too have stayed in touch with their fans and responded to tweets that have been misinterpreted. The fans may be left confused because reports may tell a different story but celebs tell a different story too," adds Sandeep. 

However, Nishant Shah, director of Research, Centre for Internet and Society, says Twitter is another extension of the media itself, "Even though Twitter is on a public space and gives one 140 characters to emote, the information is grabbing attention. A tweet can be called as a body of many tweets as you can add links, tag or re-tweet."

What They Tweeted

Tweets about stars that have cleared the rumours or apologised publicly.

  • Dhanush tweeted "Guys superstar is absolutely fine! He is taking complete rest. After 35 years of hard work he deserves it too. Ve a good day. God bless!"
  • Amitabh tweeted: "When Graham Bell discovered the telephone, he found two missed calls from Rajinikanth."

    Later Amitabh responded to the accusations that he was making fun of Rajini by tweeting "I was not criticizing Rajinikanth…actually it’s praising him...praising his status and greatness...and not making fun of him...he is a noble successful humble person."
  • Ranvir shorey to apologise on twitter for a comment posted by (@swathipradeep2) on-simple! since @ranvirshorey career is doomed, he is bootlicking barkha didi to use her influence & get him movies" (sic)."
  • Shilpa Shetty: 'I Am sick and tired of all the congratulatory messages and calls. For the last time I am saying, I am not pregnant, all this is so annoying.'
  • Bipasha Basu tweeted: "Hi all! Speculation is a part of r business! I knw d warmth n love tht I get frm u all!
  • Anurag Kashyup on the Dabangg controversy apologised saying 'Dost fati toh meri dawood se nahi jab black friday banai thi, na halaat se jab film release nahi hoti thi…maafi maangi kyonki galat news pe react kiya tha.. galti maanne main bhi nahi phati…tum log bas thodey badey ho jaao.'
Read the original published in the Deccan Chronicle here


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