ITU Tutorial on Audiovisual Media Accessibility

Sunil Abraham, Executive Director, CIS was the Master of Ceremony on Day 1, March 14, 2012. Mr. Ravi Shanker, Administrator, Universal Service Obligation Fund, Dr. Govind, CEO, National Internet Exchange of India, Ms. Swaran Lata, Director and Head of Department, TDIL Programme, DIT, Mr. R.N. Jha, Deputy Director General (International Relations), Department of Telecommunications and Ms. Archana Gulati, Financial Advisor, National Disaster Management Authority gave the welcome addresses. FG AVA chairman, Mr Peter Olaf Looms (European Broadcasting Union and Denmark) chaired the meeting assisted by the Working Groups coordinators.

The event provided an in-depth insight of topics and measures to improve the accessibility of AV media: Captioning (pre-prepared and live), Audio/Video Description and spoken captions, visual signing and sign language, emergency access services with examples referred from digital broadcast television and mobile telephony media. The participants gained a better understanding of:

• How to Get started – that is, the strategies for establishing and expanding new accessibility services (how it can be done, what it costs, what business models exist to ensure the viability of accessibility services);
• How standards can help developing countries plan and implement the transition from analogue to digital TV (what issues need to be addressed to optimize the Digital Dividend; making sure that various groups of vulnerable viewers are not disenfranchised by the digital switchover); 
• Human resource development for improved usability and accessibility (closely tied to work being done by the Audiovisual Media Accessibility Focus Group’s Working Parties).

Regulators and legislators working on measures to improve digital media’s compliance with international accessibility conventions and directives; accessibility service advocates from organizations representing persons with disabilities; media executives from public service and commercial TV channels seeking compliance with media accessibility regulation; consumer electronics manufacturers, wholesalers and retailers examining the business implications of demographic changes and media regulation participated in the meeting.

Peter Olaf Looms, Chairman, ITU-T, FG AVA  made a presentation on Introduction to the Tutorials covering topics like what does this tutorial cover, what will I be able to do, focus on action, target groups, the rational of accessible media who needs them, what can be done to improve television accessibility, etc.

Dr. Takebumi Itagaki made a presentation on Producing and delivering access services – the options covering topics like the current situation in EU, chain of power / funding public broadcasting in EU, analogue to digital switchover, activity 9 TV standards and regulation, etc.

Mr. AK Bhatnagar, Engineer-in-Chief, Prasar Bharati (Broadcasting Corporation of India) also participated in this event.

Click for the meeting report on ITU website.
Click for the agenda of the meeting on ITU website.
Download the list of participants here

VIDEOS