Centre for Internet & Society

The Wikimedia community has constantly struggled to a) reach out to masses and tell them about their contribution, and motivate people to contribute to the Wikimedia projects. Media plays a very important role in spreading the word about Wikimedia projects and the contributor community, and at times, encouraging the audience to contribute.

A presentation was made at the WikiConference India 2016. This was one of the submissions which was accepted.

This has not been a very successful trend in the movement so far that a large number of people have engaged on Wikimedia projects because of a media shoutout. But there is no doubt about media being a great tool to engage with a large number of people. Apart from the mainstream media, social media has also been a gamechanger in mobilizing masses. The audience in both these kinds of media demand a certain kind of content and storytelling. And it is not easy to create relevant content for an audience that is hungry for new stories. Also, dealing with mainstream media has a lot to do with interpersonal skills.

This workshop would cover a few best practices from lessons learned from several media-related exercises in the recent years. Some of these exercises come with success and some with failures with some specific learning. And these important takeaways will hopefully lead a path in creating some kind open education resources (OER) for the Wikimedia community. However, none of the methodologies that are going to be discussed here are going to be ready solutions to change the awareness about the Wikimedia movement overnight. But these will certainly help the participants map their own community stories. The interactive workshop will help the participants to make some roadmap for a regular and sustained engagement on media.

Those who are keen on learning about using different media tools and take their Wikimedia stories to a wider world should consider participating this. It would be beneficial if they come prepared with a list of challenges that they are facing in media outreach.

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