Centre for Internet and Society

Banyan Tree

denisse — 2014-01-20T05:33:27Z

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Gamification

denisse — 2014-01-20T06:53:49Z

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Creative Activism - Voices of Young Change Makers in India (UDAAN)

denisse — 2015-04-14T13:21:22Z

This post is a short account of what happened at UDAAN in December 2013 — a conference that gathered 100 youth from across the country to discuss pressing environmental issues and creative strategies to tackle them. We conducted a survey to map the perspectives of these young change-makers and get a glimpse of how India's youth is now framing and going about making 'change'



CHANGE-MAKERS: Youth (India)

EVENT: UDAAN 2013 organized by 350 India: a global organization building grassroots movements across the country.

METHOD OF CHANGE: Behavioral change, solidarity networks and creative activism.

“Change or making change is to bring about a paradigm shift in the way we do certain things. To alter our general way of life as it remains now into something that is positive and ideal.”

This is one of the many responses we collected from UDAAN participants on what it means to make change in India today. So far, in previous articles, we have looked at organizations working with specific demographics and themes. On this opportunity, we are exploring the ideas behind a group conformed by individuals coming from different walks of life, who embody an array of historical, linguistic and cultural understandings of the world, yet still find an intersection at their intents for change. We addressed the core questions raised in the project's thought piece: Whose Change is it Anyway: “What is the understanding of change with which we were working? What are the kinds of changes being imagened? Whose change is it, anyway?” -to start touching base with the ideas underpinning their actions, and identify how -or whether- it introduces new ways to define this concept.

UDAAN 2013

I had the privilege of joining this inspiring group during a four day conference and got the opportunity to share with students, activists and entrepreneurs from 13 states of India (chosen from a pool of 2000 applicants) involved in social change practices across the country. Despite the diverging world views among participants, the sense of a common purpose was almost undisputed. Every attendee was committed to mitigate the detrimental impact of climate change in their cities, protect vulnerable populations and advocate for justice. However, the most interesting points of contention lied on how to translate this commitment into individual and collective action, create conditions that enable change, and encourage community participation in environmental, political and social issues.

With these questions in mind, the conference focused on providing strategies of action and the attendees explored all sorts of lobbying and political participation mechanisms through its workshops. Three main elements stood out for me. First, the cocktail of tactics provided by experienced campaigners: from direct resistance and non-violent action to story-telling and street theater; participants were inspired to experiment and re-conceptualize activism.

Space Theatre Ensemble

Educators Collective

Second, the use of gamification in the workshops, facilitated by the experiential learning group Educators Collective, was the key to introduce values of leadership, solidarity and sustainability into individual behaviour and team practices. And finally, the add of 'unconference slots' to the program empowered attendees to share their methods, initiatives and projects in an open platform. This fostered peer-to-peer learning and more importantly reinforced the net of support and the immense amount of admiration (that grew exponentially between participants) for each other's work.

Youth and Activism in India

Coming from the perspective of our research project: Making Change, it was second nature to me to question frameworks utilized around "making change". I was pleasantly surprised to find an array of perspectives and experiences floating around panels, workshops and keynote presentations. They were definitely seeking consensus, yet in a way that did not inhibit diversity of thought, intellectual curiosity and self-reflection. This sparked the idea of collecting these views and use them as a sample of the current status of youth activism in India. Particularly considering how many of the strategies taught at UDAAN, while incredibly powerful, require a set of resources (including capital, time and energy) that are not readily accessible for all aspiring activists in the country.

These thoughts are consistent with a couple of articles I referred to for context on Indian youth and activism. Starting with the IRIS Knowledge Foundation and the UN-HABITAT's report: "State of the Urban Youth, India 2012: Employment, Livelihoods, Skills". It states that in only seven years, India will become the youngest country of the world with a median age of 29 years old. This, coupled with the fact that India's youth is the largest group in the working-age population — in a country that is expected to become one of the world's next major economic powers (Ilavasaran, 2013) — has, according to Padma Prakash, led demographers and economists to consider youth as the future of the country's economic growth. Having said that, these promising prospects do not reflect that 87.2% of the unemployed of the country are youth, only 27% of Indian youth is literate and 64% is located in rural areas. These facts display a constant negotiation between precariousness and hope, and particularly the high level of dissonance between the expectations and opportunities surrounding this group. Furthermore, as put by Prakash, despite the amount of economic information we have on this group, we lack a deep understanding of the social constructs underpinning their motivations and actions. On one hand, Ilavasaran suggests precariousness is the trigger behind both their unrest and their activism. On the other, the path they end up taking will depend on how they understand making change and their role within this process.

This dilemma was quite evident at UDAAN. Youth from all over India came together to fervently speak about the grievances climate change is causing in their regions and share the stories behind their struggles. On this note, the conference represented an incubator for their ideas and frustrations. and one of its main goals was to steer all this energy towards a path of constructive positive change. Carpini on his work on civic engagement (2000) outlines three factors that lead to participation: motivation, opportunities and capabilities; and how the interplay of the three result in different patterns of change-making. Hence, what is left to answer is how will this chaotic ecosystem shape youth's ideas of creating change? And to what extent will these conditions determine their motivation, opportunities and capacities of participating in the process? The survey we sent out to participants is only a starting point to reflect on these points. It did not aim to resolve these questions, but instead gather a snapshot of how politically and socially active young citizens are locating change and framing some of the biggest challenges of its generation.

Online Survey

About 25 people participated in the survey. The survey had five questions that explored three concepts analyzed in the Making Change research project: change, civic engagement and methods of change. It was divided into three sections:

a) Definitions: Participants were asked how they understand 'change' and 'making change'.

b) Actors: Participants were asked to reflect on their role and the role of youth in the process of making change. It also touched on concepts of active citizenship and engagement.

c) Methods: This section looked at the practices and methods preferred by youth for making change. Participants were asked to think about strategies and tactics discussed at the UDAAN workshops or other initiatives of interest, and how ICT/technology affect the process.

The purpose was to collate as many ideas and perspectives around change-making from this group and hence, the questions were broad and open-ended. The participants remained anonymous and details about their age, religion, region, socio-economic status, etc., were not disclosed. The language barrier and access (and frequency of access) to social media platforms was a big limitation to obtain a larger sample but the responses still reflected interesting patterns, which were later classified and categorized using a keyword system.

The results were displayed on the info-graphics found below:

Infographic 1* reflects the different ways participants outlined change-making: definitions of 'change' and 'making change', type of change (positive, neutral or confrontational), location of change (individual, society or system) and time of change (now, future, long-term).
Infographics 2* and 3 outline the profiles of a change-maker and an active citizen.
Infographic 4 lists their preferred methods of change -in no particular order. The bottom section reflects the spectrum of opinions around the use of technology.

*The percentages reflect the portion of respondents who reflected this view and the texts are excerpts of the respondents' answers.

This presentation format was chosen for three reasons: first, to facilitate the consumption of raw data collected from the survey and make visual associations between themes. Second, to put into practice some the recommendations from the storytelling workshop to make research more accessible to the public. And third, as a somewhat self-serving experiment to measure a) the ability of a graphic designer rookie, with no previous experience (like me), to create visual aids and graphics with free online tools, and b) explore empirically some of the methods I have encountered through my research: Methods for Social Change. Hence, the following results will not be of an academic nature as previous posts, but will instead clarify some of the patterns, evident in the original responses, that may have been lost in graphic translation.

Locating Change: Definitions

"Change is any alteration from an established status-quo. Making change is creating a system that is self-sustaining and capable of surviving over a long period of time"

In spite of including both concepts on the same question, most respondents differentiated them in their answers. Approximately 50% of the sample responded 'change' was either an irreversible process or an outcome to a process, while the other 50% implicated themselves in the 'change' process, stating it means to shift and modify how we act and think. A similar spirit was reflected about 'making change'. About 29% of the participants acknowledges a break from previous practices, and 29% considers we are implicated through the adoption of a new model of action. Interestingly enough, only 5% considers making change a duty or a responsibility. This low percentage signals making change is understood as non-compulsory which does not affect active politically involved citizens but leaves the more passive and idle off the hook when it comes to acknowledging their role in the process of change.

Moving on to type of change: 38% of the respondents consider making change a neutral process that does not guarantee a positive change (as considered by 33% of the sample). It was defined as an event that merely breaks the norm or from usual practices. A possible reading of this is that a group is not mobilizing its efforts with a plausible positive alternative in mind. Instead, it seeks difference without a deeper considerations of how will it differ from the conditions it is breaking from. This fits into the 'politics of hope' paradigm brought up by Shah in the piece: This approach to change and the idiom 'making a difference' is "so infused with the joy of possibilities" that it doesn't evaluate whether the outcome will lead to further assurance or precariousness, when compared to the earlier structure. This approach limits structural, systemic and sustainable change, an issue that was also evident in the results of the time-line. 0% thinks change must be made immediately but the rest of the sample was divided into making plans for the future (19%) and a smaller number on securing a self-sustaining system (10%) to replace the former.

Infographic 1: Making Change (Generated using: easel.ly-)

Finally, on the question of where is change located, we find the first instance of a pattern that was evident throughout the survey. On this category 38% finds change must occur externally: either in society and others (19%), or through the shift from a status quo that is perpetuating inequality (19%). Yet the largest group (24%) identified that change must occur internally first. The role of the self was also very prominent in the following sections as well.

Agents of Change

After locating change, the project also intends to understand who are the main actors and stakeholders lumped into the category of 'citizen' or 'citizen action'. On this survey, these actors were dubbed 'change-makers'. Respondents were free to describe what they understood by the term and the social construct determining the model they were working towards (as aspiring change-makers themselves). The second actor we inquired about was 'active citizen'. The concept of citizenship is ambiguous terrain, yet there seems to be a connection between the identity confered by the 'citizen' status and the respondents' inner call for action.

a) The Change-Maker:

"I think that all of us can be change-makers. We need to be sure of what and why we need to change and have a vision of how the world will be after making the change"

The Change-Maker (Infographic 2) was defined by the four characteristics outlined below.

Infographic 2: The Change Maker (Generated using: easel.ly )

Each characteristic was coupled by actions that reinforce this behaviour. For example, understanding the issue (33%) comes hand-in-hand with inciting motivation through information: 'If one aspires to change, then one must first understand what is to be changed, how it is to be changed and what would replace the changed system. The primary step is to realize and acknowledge the problem, educate others and then action” (Anonymous survey respondent, 2013) Another interesting example is how the 28% that identified the individual as the source of change, also recommend self-reflection on how to create the most impact: "[My role as a change-maker is] practicing what I preach and learning to critique myself constructively and in a manner that helps me improve" (Anonymous survey respondent, 2013) This brings a different light to Carpinis categorization of 'capabilities' in social change. It is no longer about participation in an external movement but more about how the individual secures sustained change through his own consistent and coherent behaviour.

b) The Active Citizen

"An active citizen is who follows the constitution, understands and takes responsibility for himself and for influencing his family and community for the betterment of life's social, economic and environmental issues"

Self-awareness was a key point in how the active citizen was personified. It was one of most emphasized points, placing more responsibility on the role of the citizen as opposed to on the issue at hand. Attitudes such as 'realizing the problem', 'taking responsibility' and 'taking initiative' reflect that the individual is finding motivation on taking ownership of his choices and decision-making power. The individual is focusing less on antagonizing the structure and is instead elevating his identity to a fearless, noble status -the citizen is becoming the hero of its own narrative. This ego-emphasis, is also motivating the citizen to invest on increasing its own knowledge capital and attain a thorough understanding of the issues, to then heighten individual and collective awareness around them. The objective is either local -give back to its community- or normative -work towards justice and equity- but there seems to be consensus on the starting point.

Infographic 3 - The Active Citizen (Generated using: easel.ly)

Methods for Change

“By going out there and making the change! Get down and dirty. Then use those examples in the form of story, pictures, etc. and inspire others around you to first change themselves and then help change society!”

Finally, infographic 4 displays a mapping of the methods brought up by participants. Again, awareness and behavioural change were the most popular, placing information and the individual at the epicenter of change-making. The impact of the theater and story telling workshops on participants was also evident, on several mentions to the power of 'artivism'.

Infographic 4: Methods for Social Change (Generated using: easel.ly )

In regards to communication and technology, I was surprised to find that many respondents find it insufficient. They instead recognize the need for strong offline communities making sure activism online translates into the offline realm. “[online platforms] are vital in building quick connections amongst those who feel alike towards bringing change. But eventually, all struggles for change have to be offline [...] technology could be the first step that eventually leads the path to more offline and personal connections.”(Anonymous survey respondent, 2013) : Others were wary about its power and they recognize it can be used to both help and contain the activist with the same intensity: "Technology can either blind people or give them sight."(Anonymous survey respondent, 2013) These views reflect youth has moved on from the tech hype that pervades the digital activism discourse. The role of technology was not excluded from the conference's tactic package and the group perceives technology as a powerful complement, yet it still places a lot more emphasis on creating sustainable change through education, behaviour and offline interactions than through digital interventions.

Conclusion

Comments at the aftermath of the event reflected participants had undergone a collective mental shift on how to create social change. We arrived looking outwards: accustomed to pointing fingers and scouting for common enemies that personify the misdoings of inequality perpetrators. Five days at Fireflies later and after UDAAN's intervention, I can safely say we left looking inwards. We are now determined to seek information and identify the most effective ways to mainstream it and make it accessible; we are impelled to reconnect with our creative and artistic selves and put them at service of communication; we are encouraged to share our personal stories and have them inspire solidarity and movement in our communities, and above all, we will continue to pursue the level of behaviour-action consistency that legitimizes our efforts at making change. The conference turned out to be a very organic experience and it provided all of us with a space to connect with ourselves and one another in a time of growing loneliness and isolation in the digital age.

Furthermore, the thoughts that surfaced on the survey are important pointers to continue uncovering what drives civic engagement among youth. Seeing these activists locate change in the self was a refreshing break from the times we used to overindulge in the possibilities of technology-mediated change. It seems that the digital is already so embedded in our interactions and ecosystems that it has not only has ceased to be novel, but it is recognized as insufficent, and hence, the attention has returned back to the user and its offline communities. With this in mind, the group that attended UDAAN, as part of the demographic who represents "the promise and future of India's growth", is taking up the challenge of strengthening ideas of making change in their networks. Have them succeed, and this 'growth' will be met by a current of better informed, better armed young activists working to secure a self-sustaining system for the generations to come.

** Thanks to everyone who participated on the survey, Special mention to UDAAN organizers, Educators Collective and the wonderful UDAAN 2013 group**

Sources:

HABITAT, UN. "State of the Urban Youth, India 2012.", (2013)
Ilavarasan, P. Vigneswara. "Community work and limited online activism among India youth." International Communication Gazette 75, no. 3 (2013): 284-299.
Shah, Nishant “Whose Change is it Anyways? Hivos Knowledge Program. (April 30, 2013).

Resources:

Easel.ly: To create and share visual ideas online: www.easel.ly/‎
Info.gram: Create infographics: infogr.am
More on UDAAN: http://world.350.org/udaan/
More on Global Power Shift (350) - http://globalpowershift.org/

For more details visit https://cis-india.org/digital-natives/making-change/young-voices-udaan

Benjamin 1

denisse — 2014-02-10T07:51:55Z

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Benjamin 1

denisse — 2014-02-10T09:08:58Z

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SMC

denisse — 2014-02-10T09:52:21Z

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SMC 2

denisse — 2014-02-10T09:56:14Z

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Sartaj

denisse — 2014-02-10T10:16:56Z

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EgoMonk

denisse — 2014-02-10T10:30:13Z

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SMC 3

denisse — 2014-02-12T06:46:42Z

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The Ugly Indian

denisse — 2014-02-23T10:34:59Z

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Storytelling as Performance: The Ugly Indian and Blank Noise 1

denisse — 2015-10-24T14:31:11Z

This post compares the production behind a performance with the process of storytelling. To illustrate this analogy, we explore the stories of the Blank Noise project and The Ugly Indian- two civic groups from Bangalore making interventions in the public space. This post looks at the stages of pre-production and the screenplay to explore methods and narratives in storytelling.

spectacle
ˈspɛktək(ə)l/
a visually striking performance

performance
pəˈfɔːm(ə)ns/
an event in which a performer or group of performers behave in a particular way for another group of people: the audience. Sometimes the dividing line between performer and the audience may become blurred, as in the example of "participatory theatre" where audience members get involved in the 
production.

One of the mandates of this project is to locate discrepancies between "spectacles"[1] and realities of change to identify less visible examples of citizen action. However, an alternative route is to identify the characteristics of the spectacle, and learn how they can be used to make activism more visible: that is, more legible, intelligible and accessible. In this context, storytelling comes across as a method that can provide the same experience and benefits of a performance. This potential manifests itself in two ways:

a) First, in its infrastructure. We find that the structure holding stories together plays an important role in their ability to deliver a clear message. By unpacking the process of staging a performance -from what happens in the dressing rooms to what happens on stage- we will identify the building blocks of performances and by default, those comprised in effective storytelling.

b) Second manifestation occurs in the audience. The dynamic of performances resembles how we behave every day in our "socially and constructed worlds". We are constantly telling stories about ourselves and this 'sense of being' is what determines our actions and behavior (Holland et al, 1998). Furthermore, as social beings, we also build identities as a community and engage in "collective moments of self-enactment" (Urciuoli, 1995).

Linking this back to our project, understanding the performative potential of storytelling; its infrastructure and how it can touch on issues of identity, agency and collective action, is relevant to tackle challenges in activism and civic engagement -where the collective is very much linked to the political. To illustrate the relationship between storytelling and performance, I will use the example of two civic groups thriving in Bangalore: Blank Noise (founded by Jasmeen Patheja, who we interviewed back in January) and The Ugly Indian; and I will ask you to think about them as theatrical productions:

(The following images are 'Broadway posters' adapted to the identity of these groups. They were created merely for the purpose of this post and do not reflect the views of these organizations).

The Ugly Indian
stop talking. start doing.

Blank Noise
set new rules for street behavior

These groups were formed (in 2003 and 2010 respectively) to re-conceptualize how we understand our presence in the public space; Blank Noise focusing on sexual harassment and women safety and The Ugly Indian on waste management and civic interventions. On this post, we will look at their campaigns and identify features of the spectacle/performance in the storytelling methods they are using to communicate their mandates and interact with their volunteers. So, without further ado, let's explore this glossary of tweaked theatrical terminology:

How to navigate this post:

Section	Performance	Storytelling
Pre-production	Preparing all elements involved in a performance including locations, props, costumes, special effects and visual effects.	Preparing all elements needed to convey the message of the story including: spoken word, text, images, audio, video or other artifacts.
Screenplay	A written work narrating the movements, actions, expressions and dialogues of the characters.	Building a narrative in storytelling
Actors	Actors performing characters in a production.	The relationship between storytelling actors and agency
Stage	Designated space for the performance of productions	The public space as the stage for storytelling
Action!	Cue signifying the start of a performance	When storytelling leads to action

1. pre-production
ˈpri-prəˈdʌkʃ(ə)n/
the action of making or manufacturing from components or raw materials prior to the initial performance.

The stage of pre-production is when all the locations, props, cast members, costumes, special effects and visual effects are identified. It works in tandem with the screenplay to ensure the maximum consistence, coherence and clarity in the story. In the same way, planning storytelling also implies selecting the right elements and materials to hold the story together. Initially, only traditional mediums were available, such as spoken word, text and images; but storytellers today (the directors orchestrating these productions) are experiencing an urgency to re-invent and adapt the language of their stories to make it accessible in the network[3] (Hull and Katz, 2006; Urciuoli, 1995) and the practice has evolved into 'trans-media' or digital storytelling. Formats like audio-bytes, videos, sms, mobile apps are also part of its semiotic makeup and these mediums are mixed and matched to enhance the visibility of the message. As Scott McCloud suggests in ‘Understanding Comics: The Invisible Art’: “we need to invent new ways [and] develop new techniques of showing the same old thing” (1994) to make sure people still listen to what we have to say.

Both Blank Noise and The Ugly Indian have led highly visual campaigns in the online space, as they combine blogging with videos, audios, images and active community managers that interact with their volunteers. A few examples of the mediums they are using to capture the public's attention:

Video: Blank Noise did this art intervention, using real rape and sexual harassment reports from 2003 to challenge what we consider 'normal' and 'news'-worthy when it comes to sexual harassment and domestic violence:

Artifacts: ‘I never ask for it’ campaign: Blank Noise asked women to send garments they wore when they experienced ‘eve-teasing’ to challenge the notion “that women ask to be sexually violated”

I never ask for it. http://bit.ly/1mnEhMJ

Audio: Blank Noise documents and disseminates stories of sexual harassment as told by their Action Heroes' This is: Kitab Mahal's story.

The message transmitted by the garments, the video and the audio are based on cultural and social constructions of what ‘sexual harassment’ means. Removing one of the garments from the installation, for instance, removes it from its resistance identity and hence, it can only exist in the narrative context Blank Noise is constructing alongside its volunteers.

On the other hand, The Ugly Indian's mandate is to change people's "rooted cultural behaviour and attitudes [...] to solve India's civic problems"; starting with the visible filth on the streets. It does not pursue systemic change, but seeks impact at the behavioral level. One of the methods it uses to achieve this, is the dissemination of images and videos showcasing their work. Their publications minimize the use of text in order to drive attention to aesthetics:

They recently complemented their graphic stories, by starting a blog that documents "the philosophy and the process" that drives The Ugly Indian. This excerpt from Chapter 3 explains their visual strategy and why they have chosen before-after pictures to communicate their work:

“The citizens of the online world are brutal – they only care for instant gratification and real results. So are citizens in the real world. They too only care for results. [...] V & X know that and have focused all their energies on delivering this dramatic result, this single Before-After image, that is proof of dramatic change. And it has worked – in terms of creating initial positive impact (both on the ground and online). Whether it will survive and change community behavior is another story. But this initial impact is crucial, as we will discover later, in generating respect from the community and the authorities.”

“When pictures carry the weight of clarity in a scene, they free words to express a wider area. And when words lock in the meaning of a sequence, pictures can really take off” Scott McCloud on comics

This is how pre-production is important for storytelling. Planning, designing and choosing the right elements, and how they interact with one another, will determine the level of legibility and meaning we give to the story (McCloud, 1994). Each medium: video, audio, text, music, etc.- becomes “a new literate space” or “symbolic tool” storytellers have on hand to portray narratives about the self, family community and society (Hull, 2006), and the introduction of digital technologies into storytelling space, coupled with the current hype around the method, signals we are moving towards a more strategic use of technology to produce and share knowledge more effectively. In this way, the choice of mediums and technologies will reflect a "conscious construction of identity" and "performances of the self" (Vivienne, 2011); a theme we will explore further in the 'screenplay' section.

2. screenplay
ˈskriːnpleɪ/
The script including descriptions of scenes and some camera/set directions.

The process of writing a screenplay is a careful exercise of creation and articulation. The dialogues, expressions and actions of the characters are narrated and located in a specific context that will determine how the events of the play unfold. The ability to build a coherent narrative structure is, in itself, a powerful tool of self-expression that enables the storyteller to a) construct an identity for the story and b) expose it to the public. Let's take a closer look at each stage:

a) Self-expression is directly related to the amount of freedom we experience in our ecosystem. Barriers to expression can come through our political regime or in the form of social norms and taboos, as is the case of conservative pockets in India. In either context, storytelling comes across an alternative outlet to describe ambiguous, unapologetic and personal truths (Vivienne, 2011). It enables less visible voices to claim a space and construct their own narrative within. Blank Noise has been very active on this front, as it creates opportunities for its volunteers, participants (dubbed Action Heroes), and otherwise silent voices to articulate their emotional and physical experiences in the public space. One of the ways they did it was by publishing a step by step guide to unapologetic walking, and then requesting people to participate:

step by step guide to unapologetic walking: http://bit.ly/1bz3MZZ

" Our street actions over the last few years have been based on emphasizing small simple scenarios- which can be challenging even though they appear 'normal' and everyday. For instance- should it be hard to just 'stand' on the street as an 'idle' woman? Would you 'dare' try it?"

The idea behind this intervention is to re-conceptualize how women navigate the public space, drawing inspiration, ideas and encouragement from the “personal truths” and stories shared by women who are doing it. This grants them greater autonomy at representing themselves through their online and offline presence and the narrative is continuously re-shaped through new submissions and testimonials.

b) Self-representation is how you create yourself: who you want to be and how you want others to see you. Miller’s work on identity and storytelling explores the role of storytelling in socialization and self-construction: “stories change depending on who is listening” (1993) as we construct ourselves with and for other people. In the same way a character in the script cannot come to life without an audience, the identities we create for ourselves need a public that recognizes who we are and our role in the world. Anthony Giddens' work on identity also draws a relationship between our identity and its narrative: “self-identity is not a set of traits but a person’s reflexive understanding of their own biography (...) and the capacity to keep a coherent narrative going: integrating events in the external world and sorting them into the story of the self” (Gauntlett, 2002; Giddens 1991).

The Ugly Indian took a solid stance against middle class apathy and idleness in its narrative, and with this premise, it built an identity for the organization that represents the opposite: a selfless, active, responsible middle class citizen. These are some examples:

Anonymous identity	Middle class citizen	How they are different to the common middle class citizen
“They call themselves The Ugly Indians and operate anonymously [...]. If you aren’t aware of The Ugly Indian (TUI), that’s understandable – they work hard to stay anonymous and underground, and want only their work to speak for itself.” (Chapter 1)	“The more the urban middle-class see ‘people like them’ mucking about in garbage, the more they will face up to the issue and start thinking about it [...] This leap from ‘it’s someone else’s job’ to ‘it’s my duty to fix this’ is what can transform our cities – this leap has to be made in the mind!” (Chapter 6)	“There is a specific purpose to making Amir (the garbage truck driver) talk. X and V are looking for cues on what really troubles him, what improvement in his daily working life he will really appreciate. Too often, well-meaning urban middle-class do-gooders think they know what the working class needs (gloves, better equipment and so on) and they get it so wrong. Listening without being judgmental is an art, and X and V are good at that. (Chapter 8)

You can read more about TUI’s story here.

“Human lives become more readable and intelligible when they are applied to narrative modes borrowed from history and fiction; and in function of stories people tell about themselves.”

Ricoeur, 1991

The set of traits chosen by The Ugly Indian is important. Their initiative is intentionally gentrified as they want it to resonate specifically with the middle class (as they are "people like them"). But at the same time, they integrate a reflexive understanding of their role as citizens by mentioning the need for a personal awakening ("this leap has to be made in the mind!") and further interaction with stakeholders outside of their network ("making the truck driver talk"), that will enable the common middle class citizen transition into the level of 'street and citizenship authority' TUI is at. On top of this, their clean drives back up this discourse, and while their identity remains incognito, the work is widely shared on social media every week -drawing a coherent narrative between their speech and their actions.

c) Interaction with audience: Finally, once the storyteller has created a coherent identity, its sense of purpose must also be evident for the audience. The possibilities for this are endless, but I would like to draw attention to the super-hero narrative chosen by both Blank Noise and The Ugly Indian. Both groups are seeking an internal awakening in their volunteers by juxtaposing their experiences with what a 'hero' would do in the same situation.

Bangalore Hero video on The Ugly Indian:

“Our message to all Bangalore citizens is simple. Go out and be a hero on your own street.
Take charge of it. Don’t be helpless. You have the power. You just need to go and use it”

Blank Noise's Action Hero game:

The Action Hero Game is built on a series of personal challenges in the city.
The game is simple. Your game partner and opponent is you.
There is no one method or quick solution to be an Action Hero. 
Each potential Action Hero goes to a new area in his / her city. On arriving there potential Action Heroes receive 'challenges' via phone messages 
Action Heroes across locations receive a set of 6 tasks over 4 hours via sms
If you don't wish to do a task (eg task 1a) text us and we will send you another task (eg task 1B) 
Are you an Action Hero? 
Find out! Play this game!

Blank Noise Action Hero
http://bit.ly/1fld8cV

“Share your Action Hero experience: An Action Hero sets new rules for behaviour. She could experience fear and threat, but devises ways to confront it. Being fearless is a process. Every person is a unique Action Hero.Tell us how you said NO to sexual violence. [...] This blog set out to record testimonials of when and how you became an Action Hero; documents and shares the memory of when you surprised yourself, did the unexpected. [...] You are an Action Hero not by the magnitude of what you did but how it made you feel. You are an Action Hero by the way you define your own Action Heroism. We don't have a reference for you.]

They both advance ideals of courage, fearlessness and responsibility in the public space through their campaigns. These are not only desirable traits by any citizen -let alone marginalized or silenced voices in the case of Blank Noise- but the strategy also speaks to a language of hope and empowerment we can relate to at a human level. It sheds light on our fears, our limits and the extent to which we are willing to use our power to act.[3] Mediating this message with digital technologies also creates the illusion of an omniscient narrator who is drawing the volunteers' path to heroism and guiding their journey through it. As Ricoeur puts it: "there is no self-understanding that is not mediated by signs, symbols and texts; and self-understanding will coincide with the interpretation given to these mediating terms" (1995) It is ultimately the interpretation the volunteers give to this ideal, and the magnitude to which they identify with it, what will determine their eagerness to emulate it and translate it into action. As said in the last post, one of the faculties of good storytelling is turning the experience being told, into the experience of those who are listening (Benjamin, 1955).

Before moving on to how 'action' unfolds in the performance, it is worth reflecting on the role of narratives, identities and mediation in collective action. Why do we need the hero narrative to mobilize agents? Why is heroic citizenship the gold standard and why does it work as a method for engagement? The topic is unfortunately out of the scope of this post, but the next one will attempt to address how identities as these ones can mediate our agency and action in the public space.

******

Access Part 2 here to look at the role of actors and the stage in performances to explore the role of agency and the public space in storytelling. We will also draw some final conclusions relating this back to the Making Change project.

Footnotes:

[1] Refer to Nishant Shah's Whose Change is it Anyway?. He argues that global audiences engage with local causes that embody "spectacles of the rise of the citizen". This is problematic as the more significant -less visible/undocumented- acts remain unnoticed, while they may be central to understand what it means to make change in a networked and information society. He posits we need to move beyond this 'spectacle imperative',recognize the context of these revolutions and re-evaluate how we conceptualize 'action'.

[2] Novelty: Quick exercise: run a quick google search of the words: ‘storytelling + social change’. You will find stories by influential magazines and publications, including Forbes, the Huffington Post and Open Democracy, all from 2013-2014. ‘Storytelling’ seems to be the newly (re)discovered tactic to advance business and social impact objectives, noticed by activists and corporates alike.

[3] For more on our power as agents and the role of narrative and identity, refer to Paul Ricoeur's work on the selves and agents (Oneself as another) and narratives (Time and Narrative). "As the most faithful articulations of human time, narratives present the moments when agents, who are aware of their power to act, actually do so, and patients, those who are subject to being affected by actions, actually are affected." Resources here: http://stanford.io/1c0pUwQ

Sources:

Benjamin, Walter. (1977): "The storyteller."89.

Gauntlett, David (2002), Media, Gender and Identity: An Introduction, Routledge, London and New York.

Giddens, Anthony. "Modernity and self-identity: self and identity in the late modern age." Cambridge: Polity (1991).

Holland, Lachicotte, Skinner & Cain, (1998). Identity and agency in cultural worlds. Cambridge, MA: Harvard University Press.

Hull, Glynda A., and M. Katz. (2006) "Crafting an agentive self: Case studies of digital storytelling." Research in the Teaching of English 41, no. 1: 43.

McCloud, Scott. (1993)."Understanding comics: The invisible art." Northampton, Mass

Miller, P. (1994). Narrative practices: Their role in socialization and self-construction. In Neisser & Fivush (eds.), The remembering self: Construction and agency in self narrative (pp. 158-179). Cambridge: Cambridge University Press.

Miller, P. & Goodnow, J. J. (1995). Cultural practices: Toward an integration of culture and development. New Directions for Child Development, No. 67 (pp. 5-16). San Francisco, CA: Jossey-Bass Publishers.

Ochs, E., & Capps, L. (1996). Narrating the self. Annual Review of Anthropology, 25, 19-43.

Ricoeur, Paul (1991). "Narrative identity." Philosophy today 35, no. 1 : 73-81.

Ricoeur, Paul. (1995) Oneself as another. University of Chicago Press,

Urciuoli, B. (1995). The indexical structure of visibility. In B. Farnell (ed.), Human action signs in cultural context: The visible and the invisible in movement and dance (pp. 189-215). Metuchen, NJ & London: The Scarecrow Press, Inc.

Vivienne, Sonja (2011). "Trans Digital Storytelling: Everyday Activism, Mutable Identity and the Problem of Visibility” Gay & Lesbian Issues & Psychology Review 7, no. 1.

For more details visit https://cis-india.org/digital-natives/making-change/storytelling-performance

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