Centre for Internet and Society

Bringing Konkani Encyclopedia in Public Domain

nitika — 2013-07-26T11:35:29Z

On December 14, 2012, a meeting was scheduled with the Vice Chancellor Dr. Satish R Shetye to discuss the possibility of bringing Konkani Encyclopedia in public domain. Nitika Tandon shares the development in this blog post.

As for now the four volume Konkani Encyclopedia is under the copyright of the University of Goa. Dr. Shetye has gifted one whole set of Konkani Encyclopedia to the Centre for Internet and Society and is interested to relinquish the copyright to release it under creative common license and digitize it on Wikipedia. In the coming weeks we'll be working closely with Dr. Shetye and his team to bring this free encyclopedia on Wikipedia.

A Special thanks to Goa State Library, Goa University, Dr. Shetye, Prof. Alito Siqueira, and Prof. Gopakumar for such a wonderful gift. And a big thanks to Harriet Vidyasagar and Debanjan and all those who helped to pull this through.

For more details visit https://cis-india.org/openness/blog-old/bringing-konkani-encyclopedia-in-public-domain

Bridging the Gender Gap: A Report on Indian Language Wikimedia Communities

bhuvana — 2021-05-15T12:26:52Z

This research study documents the gender gap and bias in Indian language Wikimedia projects and communities, with a focus on participation by and content related to women contributors across diverse Wikimedia platforms. The research was undertaken by Bhuvana Meenakshi Koteeswaran, with editorial oversight and support by Puthiya Purayil Sneha, and additional inputs from Ambika Tandon and Sumandro Chattapadhyay.

The full report can be read here.

Also read this report on Wikimedia Meta-Wiki here.

This research project is a study of how various language communities in India perceive the gender gap in their own contexts, and how the understanding of this subject has varied over time. Wikimedia characterises ‘gender bias’ on its platforms as the fact “that Wikipedia contributors are mostly male, the fact that relatively few biographies on Wikipedia are about women, and the concept that topics of interest to women are less well-covered.”[1] Studies done over the last several years have shown that ‘this gender gap’ results in not only a lesser number of women participants in Wikimedia events or number of edits by women, but also a range of such disparities in the active participation of men and women on various aspects of Wikimedia projects.These gaps vary depending on socio-cultural factors within diverse language communities, such as access to internet and digital technologies and public spaces by women, skill-building and training, labour and time available for voluntary work and development of friendly and accessible working environments.

Context and Methods

Previous research by Ting-Yi Chang (2018) and Eva Jadine Lannon (2013) undertaken with CIS-A2K indicate the existence of these disparities and knowledge gaps in Indian language Wikimedia communities, and emphasise that it is imperative to focus on not only representation but also quality of contributions on Wikimedia by individuals across the spectrum of gender and sexual identities. The research also offers incentives, possible outcomes and sustainable strategies needed to address this issue. In the last few years a lot more work has emerged on this issue in various language communities globally, and in India. Several Indian language communities have started to explore the need for focusing on gender gap and community health initiatives in their own contexts. Observations from these initiatives further reiterate that this gap continues to exist and there is a need to study and better understand the reasons for its prevalence.

As part of this study, we interviewed 15 women respondents across 13 different Indian language Wikimedia communities (including English) who contribute to several Wikimedia projects, and conducted 2 Focus Group Discussions(FGDs). The FGDs were conducted with women students from two different arts and science colleges in Tamil Nadu. The interviews and FGDs primarily helped us understand their perceptions about gender gap, the challenges that they and/or their communities experience in terms of gender bias and also the interesting initiatives set up to address these problems, both in terms of content and participation.

Key Research Areas

The research focussed on three main thematic areas, namely:

Developing a better understanding of online participation - in terms of content created by women, content about women, and online engagement with communities.

As most of the engagement with Wikimedia projects is an online activity so an analysis of the accessibility of internet and other digital infrastructures, platforms and participation guidelines were discussed. Improvements on providing support and training to access platforms would help in furthering participation to contribute to Wikimedia projects and initiatives. Restrictions on offline meetings due to the COVID 19 pandemic has further spurred a lot of online meetings and engagement. Awareness and training on the use of virtual platforms along with friendly space policies could help in creating a structured online experience on Wikimedia for the women in the community.

Developing a better understanding of women’s offline community participation.

Offline participation by women contributors in Indian language Wikimedia communities is an ideal space for learning new skills, working on collaborative events like edit-a-thons or a general discussion among the members of the community. Preference for independent events, discussions such as women-only forums led by women leaders/mentors were suggested by the interviewees. The difficulty of managing voluntary work with professional and domestic responsibilities, and need for support with travel and participation in offline events are some of the challenges highlighted from the interviews.

Enhancing sustained participation of women contributors - identifying challenges with retention, infrastructural issues etc, and possibilities and strategies to address the same, and creating awareness on how women can be involved with all Wikimedia projects.

We tried to understand what are impediments to sustaining Wikimedia contributions by and about women, and possible strategies to address the same. These include the need to encourage more efforts in areas such as detailed documentation of metrics on gender and diversity, building more awareness within communities about gender gap/bias and building relevant technological and communication skills, and addressing community health and conflict management as an important area of work and engagement.

Learnings

The learnings from the study offered insights into several key aspects of the problem of gender gap on Wikimedia, such as the need to encourage sustainable contributions through multiple strategies addressing challenges faced by women and other marginalised groups engaging with Wikimedia projects. This includes efforts to build awareness about gender gap and bias in Indian language communities, undertaking training to address technological and communication gaps and skills, understanding and accommodating the different demands that women editors have on their time and labour with respect to professional, domestic and care work, and according more visibility and recognition towards their efforts on Wikimedia. In addition to this, recognising and actively working towards addressing systemic power asymmetries in online platforms, by creating friendly working environments and encouraging women participants to take ownership and lead initiatives would be imperative to foster long-term and productive engagement with Wikimedia. Based on these observations, the report also offers a set of recommendations, which may also inform existing and emerging efforts to address the problem of gender bias and gender gap on Wikimedia platforms.

References

[1] “Gender Bias on Wikipedia”, Wikipedia, accessed November 29, 2020. https://en.wikipedia.org/w/index.php?title=Gender_bias_on_Wikipedia&oldid=991093125

For more details visit https://cis-india.org/a2k/blogs/bridging-the-gender-gap-in-indian-language-wikimedia-communities

Bridging Gender Gap in Pune: WikiWomenDay 2012 Celebrated with Success!

subha — 2012-11-10T08:30:09Z

A2K team members Subhashish Panigrahi and Noopur Raval participated in the "WikiWomenDay" organized by Wikipedia Club Pune at PAI International Learning Solutions, Azam Campus on October 28, 2012. Subhashish unfolds the happenings of this full day free fun workshop.

Globally participation of women on Wikipedia is less than 10 per cent. Women wikipedians across the world have joined hands to boost women's contribution to Wikipedia. Recently the A2K team was in Pune for the WikiWomenDay 2012. Wikipedia Club Pune, the first Wikipedia club in India, to encourage women's participation on Wikipedia, had organized a full day fun event on October 28, 2012 at PAI International Learning Solutions.

Abhishek Suryavanshi, founder of Wikipedia Club Pune briefed about the agenda of the event. Noopur spoke about the global contribution on Wikipedia in terms of various topics and how male-centered topics were well covered. Few of the male centric articles were taken up for comparison with those of women to make the audience understand the gap of contribution. A good majority of articles which were of interest to men were well written whereas women centric articles were of bad shape due to lack of contribution from women. A visual representation was shown to the participants to explain the statistical information about gender gap on Wikipedia. Apart from article contribution, male editors were found to be more social and discussed more on talk pages which also bring more male editors on Wikipedia.

Participants were introduced to the basics of Wikipedia editing (five pillars, notability, importance of source of references, vandalism) before they were explained about actual editing. Each of the participants were provided with a computer and one of them was invited to create her user account.

Thereafter Abhishek demonstrated searching an article on Wikipedia and how logging in to Wikipedia allows editors to edit articles which are protected from editing by anyone. One of the logged in editors was asked to make a small edit on an article which surprised many of the participants. They realized that even they can make changes to the articles, for the first time in their life. Then there was a buzz about the credibility of the articles as they all saw that anyone can edit the articles. So the Wikipedia article on Pune was vandalized and Pune was made the capital of India for a few minutes! The page was refreshed after a while and reverted. This was clear enough to demonstrate how active the editor community is on Wikipedia.

Abhishek Suryavanshi demonstrates wiki editing on WikiWomenDay 2012

Most of the errors and typos get corrected quickly as someone or the other notices that there is a mistake and correct it. However, there are many articles, especially articles of Indian context which still have wrong information because the number of Indian editors are less. A series of editing for various favourite articles chosen by new wikipedians opened up the window for them to understand how important their participation could be. Abhishek, Nikita, Noopur and Subhashish helped the editors with editing.

After engaging the editors for quite sometime with editing there was a fun quiz session to brush up what was taught. The participants were asked questions based on the previous session.

Winners of the quiz were awarded with Wikipedia stickers and badges.

A picture of participants learning wiki editing on WikiWomenDay 2012 in Pune

Some of the participants left after the lunch break. Those who came back then gathered for a Indian language Wikipedia session. Out of the whole audience there were Bengali, Hindi, Marathi and Odia speakers. They all were showed their respective language wikipedias. A demonstration was given to show the typing tool. As the editors were completely new to the Indian language typing, some of them started typing using default Narayam transliteration tool and some took the help of Microsoft ILIT and Google Transliterate as well. During this session new wikipedians edited many articles on Marathi, Hindi and Bengali Wikiepdia. After the whole day session there was still some time left for acclaim and fun. The participants were awarded with participation and contribution certificate by the Wikipedia Club Pune. All the new wikipedians registered on Wikipedia Club Pune.

There was a special announcement for Wikipedia Summit India, Anniversary Celebration of Wikipedia Club Pune. Club members celebrated with cutting a special Wikipedia cake. Rishi Aacharya and Ketaki Pole from PAI International Learning Solutions extended their support for this event.

Meeting with Wikipedia Club Pune members

There was a meeting with some of the Wikipedia Club Pune members on October 27, 2012 at PAI International Learning Solutions. It was attended by Subhashish Panigrahi and Noopur Raval. Abhishek Suryavanshi, founder of the club brought a proposal about the Wikipedia India Summit, anniversary celebration of Wikipedia Club Pune which is planned in the first quarter of 2013. Importance of a India level summit, plans and agenda, logistics and partnership and sponsorship options were discussed during this meeting. There will be public announcement regarding this summit.

For more details visit https://cis-india.org/openness/blog-old/wiki-women-day-2012-pune

Brainstorming Workshop on PG Programme on Media Studies for UGC E-Pathshala Programme

praskrishna — 2016-04-02T07:00:42Z

Nehaa Chaudhari will be speaking at this conference to be organized by Jamia Milla Islamia on April 5, 2016 in New Delhi.

Session I

11:30 a.m. -1:00 p.m.
Introducing the programme: Prof. Biswajit Das
Chair: Prof. G. Ravindran
Issues and areas in communication

Panelists

Prof Biswajit Das
Dr. Durgesh Tripathi

Lunch

Session II

2:00 p.m. – 3:00 p.m.
Chair: Vibodh Parthasarathi
Indentifying course curriculum for Moocs programme,UGC
Panelists:

Merajur Baruah
Nehaa Chaudhari

Tea

Session III

3:15 p.m. – 4:15 p.m.
Chair: Vibodh Parthasarathi
Finalization of contributors/topics for Moocs programme, UGC

Vote of Thanks – Dishanka Gogoi, Project Fellow, UGC-DRS

For more details visit https://cis-india.org/a2k/news/brainstorming-workshop-on-pg-programme-on-media-studies-for-ugc-e-pathshala-programme

Books at a Click

praskrishna — 2016-06-18T17:52:06Z

The OdiaWikimedia community and Bhubaneswar-based Srujanika have come together to make rare science books available online for readers, students & science educators.

The article by Diana Sahu was published in the New Indian Express on January 9, 2016.

Readers can now access rare science books in Odia language at Odia Wikisource, an online library of popular books in the language. The Odia Wikimedia community and Bhubaneswar-based Srujanika have come together to make these books available online for readers, students and science educators. This apart, books of Sahitya Akademi award winning writer Jagannath Prasad Das have been added to the library. Srujanika's co-founder Puspashree Pattnaik recently provided 700 popular science books that were published by the organisation to the Wikimedia community for digitisation. “These books were appreciated by many and even in demand after going out of print. Hence, we thought if these can be shared under free licence then they can reach a wider population. Wikipedia contributors can use these as resources and enhance science content in Odia Wikipedia as well", says Puspashree, a former teacher. She along with her husband Nikhil Pattnaik, a former scientist with the Centre for Cellular and Molecular Biology (CCMB), Hyderabad, had published several science books as part of their project to popularise the subject among children. With support from Vigyan Prasar in New Delhi, the couple had also documented rare works of science published in books, magazines, periodicals and newspapers from 1850 to 1950 in electronic format, a few years back. Around science 765 articles written over a century have been put on CDs and DVDs according to the names of authors and year of publication. The science books have been digitised by volunteers of the Odia Wikimedia community and the Centre for Internet and Society, a non-profit working for supporting Indian language Wikipedia projects and the communities.

Pushpashree Pattnaik

Similarly, the Wikimedia community has re-licensed 30 books of Das under a free license CC-by-SA 4.0. His books can now be accessed at https://orwikisource.org and anyone can use them for academic or research work. “My tryst with internet started very late. I was introduced to digital books through Srujanika's online version of Purnachandra Odia Bhashakosha - comprising 9,500 pages in seven volumes- which was impossible to handle on the writing table. That made me think how convenient it would be to have Odia books avail. able on the internet. As a beginning. I decided to put my own writings on the internet", said Das. Prior to Das, eminent writers and litterateurs Debi Prasanna Pattanayak, Manoj Panda, Subrat Prusty, Bharat Majhi and organisations like 'Manik Biswanath Smrutinyasa' and Aama Odisha' had come forward to make their books available online for free using Odia Wikisource as a platform. At present, Odia Wikisource has 280 Odia books and all are either under Public Domain or Creative Commons Share Alike licences. A team of 10 active contributors, known as "Uikiali' in Odia, are digitising books of various genres ranging from science writing, fiction to 0dia classics. “Apart from the science writ. ings, we are also working on digitising the biography of Nandini Satpathy which has been published by Ashisa Ranjan Mohapatra of Srimati Nandini Satpathy Memorial Trust,” says Mrutyunjaya Kar, administrator of Odia Wikisource and Odia Wikipedia who has been contributing to the Wikimedia projects in Odia, Hindi, Sanskrit and English for the last four years. Odia Wikisource is a sister project of Odia Wikipedia.

These books were appreciated by many and going out of print. If these can be shared under free licence then they can reach a wider population.
Pushpashree Pattnaik

For more details visit https://cis-india.org/a2k/news/new-indian-express-january-9-2016-diana-sahu-books-at-a-click

Books are a bridge between generations

praskrishna — 2014-05-05T09:27:05Z

Kannada litterateurs stressed on the importance of books and cultivating the habit of reading on the occasion of ‘World Book Day’ on Wednesday.

The article was published in the Deccan Herald on April 23, 2014. Dr. U.B.Pavanaja was a speaker on the occasion.

Speaking on the sidelines of the event, writer Narahalli Balasubramanya said “We should ensure children emulate great minds if we want them to be responsible citizens. This is possible only if we make them read good books.

Today, we are increasingly finding ourselves in the company of corrupt people. It is through books that we can interact with great literary figures such as Bendre and Kuvempu.”

The event was jointly organised by Karnataka Publishers Association, Kendra Sahitya Akademi, Karnataka Lekhakiyara Sangha and Indian Institute of World Culture.

Balasubramanya maintained that the Kendra Sahitya Academy sold books at affordable rates and also gave a funding of Rs 400 crore to the book publishers, annually. “But not many people are aware of books entering market and the works don’t reach people,” he added.

A series of Kannada works written by authors were released on the occasion. Writer Dr Siddalingaiah who released the books said “Books are bridges between our minds and our ancestors’ minds. Every home should have a small library.”

‘Pustaka Bhagya’

“The State government has introduced Anna Bhagya, Ksheera Bhagya and other schemes. Similarly, they should also implement Pustaka Bhagya,” said M V Nagaraj Rao of Shrungara Prakashana.

Technical writer in Kannada U B Pavanaja maintained that in Kannada Wikipedia there was dearth of information on Kannada literary works. “There is enough information about English works but not on Kannada novels and literary publications. The Kannada publishers should strive to feed information and synopsis of each work into the Kannada wikipedia,” he added.

Public Library Department celebrated the occasion by holding a book exhibition and essay competition for children at City Central Library premises on Wednesday.

For more details visit https://cis-india.org/news/deccan-herald-april-23-2014-books-are-a-bridge-between-generations

Books and More are Relicensed to Creative Commons

subha — 2014-05-28T06:29:57Z

This blog post is cross-posted from Opensource.com. It was published on May 2, 2014.

Image by opensource.com

I began working with the Wikimedia Foundation in January 2012 for program and community support in India. With the Centre for Internet and Society's Access To Knowledge program, we focus on open access for scholarly publications to help communities enrich Wikipedia entries for Indic languages.

While I was negotiating with a few authors to relicense their copyrighted books to a Creative Commons license (a license that allows anyone to reuse, modify and use content), I began identifying certain areas of motivation for an author to donate their work as free content.

We worked closely with Goa University, Manik-Biswanath Smrutinyasa Trust, and the Institute of Odia Studies and Research.

Increasing open access for publications gained a lot when the government of India launched the National Repository of Open Educational Resources in August 2013 by the request of Wikimedia India. It generally takes a long time and much effort to negotiate with copyright holders for relicensing material as Creative Commons. But, when we do negotiate it, and win, the content is a permanent and valuable addition to open knowledge and the movement.

So far, authors might be avoiding open licensing because:

They think it might put them out of business because others could plagiarize and republish their work without attribution.
They think if they will lose ownership of the content due to the nature of open licenses, which allow reuse.

Open licensing should be important to authors because as more readers and reviewers get access to their books and other online content, the visibility of their work increases, allowing them to gain more respect and popularity. This can, in turn, help authors sell more of the reprints.

The "one book in every child's hand" campaign by Pratham Books was an initiative by a large publisher to license Indian langage books with a CC BY-SA license. The campaign's mission was to provide access to knowledge and good quality education of native Indian languages to students whose families cannot bear educational costs. Pratham Books gained a lot of attention globally and the campaign proved to be a sustainable model for publishers and free licenses.

Scholarly research publications are less prone to plagiarism because of their low retail value compared to mainstream fiction, self-help books, or travel and lifestyle books. Encyclopedic books have even less retail value. Thus, releasing content online under free licenses would not affect such scholarly works or encyclopedic print publications to a large extent.

Photo by Veethika Mishra, CC-BY-SA 4.0

Relicensing projects

Last year, Goa University applied a CC BY-SA 3.0 license to their four-volume encyclopedia, Konkani Vishwakosh. It is the largest encyclopedia compiled in the language. The book is being digitized on Konkani WikiSource, attracting new volunteers.
Manik-Biswanath Smrutinyasa relicensed eleven of the noted author Dr. Jagannath Mohanty's Odia books under a CC BY-SA 3.0 license.
Classical Odia is a 600+ page book of historical documents and manuscripts on Odia language and literary heritage of more than 2,500 years. The researchers Dr. Debiprasanna Pattanayak and Subrat Prusty moved from copyright to a CC BY-SA 3.0 license.
Two Odia language books by linguist Subrat Prusty have been relicensed to CC BY-SA 3.0. They are Jati, Jagruti O Pragati, and Bhasa O Jatiyata and have been digitized as well using ISCII standard fonts (not Unicode). ISCII standard fonts have glyphs with Indic characters that are actually replacements of the Latin characters by Indic characters.
A recent addition is the relicensing of the Kannada language encyclopedia published and copyrighted by Mysore University to a Creative Commons license.

The community and the publishers of books gain mutual benefits when more Indic language books are digitized, put online, and made freely available. By expanding online content and readership, a new life is given to many South Asian and non-Latin works, creating a revival for these languages and cultures.

Read the original post here.

For more details visit https://cis-india.org/openness/blog-old/opensource-education-may-2-2014-subhashish-panigrahi-books-and-more-are-relicensed-to-creative-commons

Bitcoin & Open Source with Aaron Koenig

praskrishna — 2014-02-06T01:40:24Z

Aaron Koenig, director of bitfilm.org and a global Bitcoin entrepreneur will give a talk at the Centre for Internet and Society, Bangalore on February 7 at 6.00 p.m.

Learn more about Bitcoin and its global path as we explore concepts and ideaologies behind the technology behemoth.


Above is an image of a Bitcoin Expert giving a presentation. Image source: http://bit.ly/1keLpwi

For more details visit https://cis-india.org/events/bitcoin-and-open-source-aaron-koenig

Bhuvana Meenakshi elected Mozilla Rep for July 2019

Admin — 2019-09-25T16:33:55Z

Bhuvana Meenakshi was selected as a Rep of the Month (July 2019) by Mozilla for my active contributions.

Reps are community coordinators interested in:

finding and connecting new talent with Mozilla projects they are contributing to
developing communities on a functional or local level
supporting local communities and Mozilla to have an effective and decentralized environment for contribution
creating collaborations with adjacent communities to spread Mozilla’s mission and expand Mozilla’s outreach in the open source ecosystem
collecting local knowledge from Mozilla communities to inform and inspire Mozilla’s strategy, activities and priorities

How is the Rep of the Month nominated?

Every Rep can be nominated by any Reps Mentor to receive this recognition. Therefore it's possible to nominate other Reps, not just the mentor's mentees. This nomination is meant as a recognition for outstanding contributions to Mozilla through the Reps program. Mentors are encouraged to nominate any Reps that have stood out in the past month.

For more see here

For more details visit https://cis-india.org/a2k/news/bhuvana-meenakshi-elected-mozilla-rep-for-july-2019-1

BHASHA - Indian Languages Digital Festival

praskrishna — 2016-06-18T17:14:37Z

Subhashish Panigrahi gave a talk at the Bhasha- India Languages Digital Festival a conference organized by news media YourStory, at New Delhi on March 11, 2016. In the panel "The challenges of making regional language content available on the Web and on mobiles" Panigrahi spoke about some of the challenges in growing the Indian-language Wikipedia projects and the communities.

The notes for the talk are below:

Wikipedia, that exists in many Indian languages are not known to masses. I personally did not know about the Odia Wikipedia until 2011 when a friend told me about its existence. Back then the project was completely inactive. And then a couple of friends and I started contributing, more contributors joined and the project grew up to what it is today. The site now has over 300,000 visitors every month and it is the largest visited site in Odia language on the Internet. This could probably be the same case for your language.

It has been quite challenging in the past to grow the Indian-language Wikipedia projects. There are many challenges and I would talk about eight of them:

1. Language communities

The language communities of many of the Indian languages are such that many of them even do no know how to search any information online in their language typed in their script. Some even share that because Google's home page does not have their script means that their language does not exist on the Internet. There exist a large gap of ignorance.

2. Wikipedia's editor community

Wikipedia, as you all know, is written by people like you and me. And from writing to editing everything happens voluntarily. As many people do not probably know or do not try to learn that they themselves can correct the mistakes and inaccuracy that exist in many Wikipedia articles. The Wikipedia editor communities for several Indian languages are really small. When these languages are spoken by millions of people, only a handful editors contribute in editing the Wikipedia in these languages.

3. Language input

There is a vast majority of people in this country that do not know how to type in their own language.

4. Low availability of Indian-language content on the Internet

There are two stages to the lack of Open Access to information. First, lack of native language content on the Internet bars many to access knowledge. Take the example of my state. When the Kerala government's official tourism portal is available in Odia and other Indian languages, my state, the Odisha government's tourism portal has no information in Odia-language. Our languages are neglected largely in our own states.

5. Mismatch of conventional and new media

Many conventional have still been using non-standard variants of ASCII/ISCII script encoding systems instead of adopting the Unicode standard. Unicode being a global standard and having the advantage of unifying the world has been available for Indian languages about 25 years now.^[1] But many of our traditional media has failed to adopt this. Malayala Manorama, one of the most circulated dailies in Malayalam languages and one of the oldest Indian newspaper still has not started using Unicode on their website. Same is the case for many other newspapers in India.

6. Lack of Open Access

The information produced on the Internet in general and by the government, in particular, are mostly copyrighted. The paywalled garden of copyright restrictions keeps the information closed and stop people from sharing and learning more. On the contrary, Wikipedia is available under a Creative Commons Share-Alike license which allows anyone to make use of the content and even distribute commercial copies of its content. The idea of opening up information for masses in a free license could make the information reach to millions of people.

7. Mobile input

With over 1 billion people with mobile phones, the 15% internet penetration rate will soon grow meaning lot many Indians will have access to the Internet. If these people are not educated about native language input then they will be victims of the English-centric Internet rather than being able to enjoy the virtue of the same. Many Indians that have smartphones need pre-built input methods to be able to contribute in their own language Wikipedia.

8. People with disabilities

Many cannot read, speak and write. India has over 60 million people with hearing impairment.^[2] There is a need for good quality text to and speech to text engine for these languages. Also, these software products have to be free software so common people, that cannot afford to buy expensive proprietary software like JAWS, can contribute to Wikipedia in their language. Many text-to-speech engines that are available today for Indian languages sound so mechanical that it is way hard for common speakers to use them.

For more details visit https://cis-india.org/a2k/news/bhasha-indian-languages-digital-festival

Bharat Majhi Writings Now Available Under a Creative Commons License

subha — 2014-11-07T15:34:38Z

Before the advent of Odia Wikisource becoming live, Centre for Internet and Society's Access to Knowledge (CIS-A2K) got in touch with notable Odia author Bharat Majhi for bringing his writings on the Internet.

Dr. Sailen Routray, Director, Kalinga Institute of Social Sciences (KISS) (also an institutional partner of CIS-A2K) played a key role in initiating a dialog with Mr. Majhi. Five of his books are now available under Creative Commons Share Alike 4.0 (CC-by-SA 4.0) license:

Agadhu Duari
Saralarekhaa
Murtikaara
Mahanagara Padya
Highwayre Kuhudi

Bharat Majhi is a known name in Odia literary circle. His writings on societal structures in rural Odisha, the people, their life, aspiration and suffering have been critically acclaimed. These books also become the first Odia modern poetry books to be available under a CC-by-SA license and Mr. Majhi takes another leap of being the first Odia poet to release his literary work under CC-by-SA 4.0 license.

Video

In this video, Odia-language poet Bharat Majhi reciting a poem from his first book Agadhu Duari. He recently released 5 of his books under CC-by-SA 4.0 license by the efforts of Centre for Internet and Society's Access To Knowledge (CIS-A2K) and Kalinga Institute of Social Sciences (KISS).He also tells Subhashish Panigrahi about his dreams of poetry becoming a performing art coming true by it becoming more open. After other Odia author and poet Dr Jagannath Mohanty, Majhi is the first Odia poet to release poem online under CC-by-SA license and his poetry earn the title of the first Odia modern poetry under the same license.

For more details visit https://cis-india.org/openness/blog-old/bharat-majhi-writings-now-available-under-cc-license

Beyond the Language Tussle

teju — 2014-12-10T14:08:02Z

It might be more productive to see the ongoing Sanskrit versus German controversy as a welcome opportunity to discuss the real and persistent problems of our education system, not all of which have to do with which languages children get to learn.

The Op-ed was published in the Hindu on December 6, 2014.

The ongoing Sanskrit vs. German controversy is being seen by some as the sign of a sinister conspiracy to change educational options, and by others as a much-needed corrective to bring back “Indian culture” into the schools. It might be more productive to see it instead as a welcome opportunity to discuss the real and persistent problems of our education system, not all of which have to do with which languages children get to learn. The attempt to implement the teaching of Sanskrit in schools seems to be supported by a remarkably uninformed view about what sort of language policy we require today. And this is not to say that previous governments had any greater insight into how to handle either the medium of instruction problem or the issue of how many languages to teach and at what level.

Education budget cut

Far more disturbing than the Sanskrit-German debate was the news last week that the new Central government has decided to cut Rs.11,000 crore from the Education budget (The Hindu, “Social sector funds slashed,” Nov. 27). The favouring of physical infrastructure over “the social sector” (health, education, social security, nutrition, etc.) disregards the intangible factors that go into strengthening knowledge bases and the setting up of infrastructure in the first place. One of the implicit casualties of the massive cut in the Education budget is a proposed 12th Plan programme to revitalise Indian language resources in higher education. The rationale for this programme was that generation of knowledge in Indian languages would not only create new intellectual resources but transform the teaching-learning process in positive ways. The access-equity-quality triangle emphasised by policymakers could effectively be strengthened through a focus on Indian languages. Since the default medium of instruction at the tertiary level was actually a local language rather than the “mandatory” English, the deliberate blindness of successive governments to this fact was depriving students across disciplines of good quality resources. This linguistic divide affects the majority of tertiary students in the country. Thus, investing in Indian language materials at the basic and advanced levels is a sustainable (not to mention cost-effective) way by which Indian higher education could be strengthened.

“The long-term objective should be to make the student bilingually proficient, so that he is able to bridge effectively the conceptual worlds of the local and the global.”

We should note here that the emphasis is not on how many languages the student learns but on whether s/he is developing cognitive capabilities. This too has been a serious blind spot in modern Indian education over the decades, right up to the recent May 2014 Supreme Court judgment on the non-enforceability of mother-tongue instruction. The Court invoked the right to freedom of speech and expression in this instance to say that children and parents could choose the language in which the child wanted to be educated. With all respect to the learned judges, one wonders if they sought expert opinion in the matter or merely relied on their common sense. If they had done the former, they might have found out that worldwide research has proved that the most effective teaching and learning happens through the use of the mother tongue. If exposing a child to English at a very young age is dictated by opportunism and a skewed sense of what makes social mobility possible, this choice flies in the face of language and education research as well as the most enlightened pedagogic practices available. If mother tongue or Indian language education is not practical today, it’s because of the enormous lack of good educational resources in those languages, another need that state initiatives have failed to address adequately.

Parallel with China

Since, these days, China is the favourite country of comparison for us, we should pay attention to the fact that students in China start learning English in the fourth standard and for the most part study all their subjects in Mandarin. In my experience, the English fluency of the average Chinese undergraduate ranges from functional knowledge of English to complete proficiency, with an emphasis on reading and writing rather than speaking. Even those with functional knowledge are far more capable of dealing with the world of higher education today than most students I encounter in India. The single most important variable here would have to be that of mother tongue instruction combined with later exposure to a language that gives students access to resources not so readily available in Chinese. It’s a different matter that Internet use is so heavily policed in China. However, every person I know inside and outside the university has figured out how exactly to access the resources they want, which is much more than can be said of Indian students who don’t experience government-imposed firewalls. So, again, is the ability to navigate the digital domain related to language skills or critical skills?

Lack of clarity

The inability to create a systematic curricular exposure to language and critical skills is perhaps what prompts periodic outbursts like the Central Board of Secondary Education (CBSE) directive to replace German in Kendriya Vidyalaya schools with Sanskrit. Combined with this lack of application is what can only be seen as the extraordinarily resilient prejudices about what constitutes “Indian culture.” We routinely tend to forget that this is a modern concept, mobilised by colonialist as well as nationalist perspectives on our society. Lack of clarity about what education is for leads to muddled thinking about what should be done in the space of education. We should not confusedly believe that the primary task of education is to pass on ways of living — we do that in almost every domain of social engagement. The task of education is to foster and strengthen cognitive capacities that can equip students to produce original knowledge on their own terms, for which we are likely to need bilingual and trilingual education. Debating whether we should learn Sanskrit instead of German is a distraction from the real tasks that lie ahead. We need to reorient the language debate to focus not on learning the language (any language) but learning how to think.

Language use analysis

The CBSE circular of June 30, 2014, instructing its affiliated schools to observe ‘Sanskrit Week’, introduced the topic by stating that “Sanskrit and Indian culture are intertwined as most of the indigenous knowledge is available in this language.” It’s shocking to see that people in the business of education are unaware about the fundamental histories of language use in our country, and that mere assertion can pass for accurate information. Apart from the facile collapsing of “culture” onto “knowledge,” the circular’s statement about Sanskrit as the language of indigenous knowledge appears as a sweeping generalisation when you look at it from the point of view of medical, artisanal or performing arts knowledge forms. Even if we stay with just one example, that of indigenous medicine, and even if we stay with the venerable Council of Scientific and Industrial Research (CSIR) and its Traditional Knowledge Digital Library (TKDL), a quick overview of the books listed would show that the languages of indigenous knowledge include Persian, Arabic, Urdu and Tamil in addition to Sanskrit. The library currently lists 137 Tamil books on Siddha, for example, with 157 Sanskrit books on Ayurveda. Some of this knowledge is also available in Malayalam, like the important works on vishavaidyam.

Coming to contemporary language use in India, it would be important to note that just as modern Kannada, Marathi or Telugu for example have drawn on Sanskrit to build their vocabulary, they have equally strongly drawn on other languages. Here are some sample Kannada words that reveal the original language coiled inside the present day usage: adalat, vakila, javabu, ambari, gulabi, sipayi, taakathhu, firyadu, bunadi, najooku (Persian/Urdu). This kind of sampling could be replicated for any contemporary Indian language, and an exhaustive mapping exercise might reveal fascinating borrowings and transformations that gesture well beyond language use.

Most of our languages cannot sustain teaching and research in the context of the modern university and its disciplines. We need to create critical vocabularies across several conceptual domains. Students need to learn the ability to distinguish between levels of meaning, to contextualise/translate, and to create new concepts that capture the life of our societies and our institutions. And in doing this, they have to learn to draw on multiple linguistic resources.

Ensuring the entry of Indian language resources into the mainstream of our higher education system is a long-delayed project. By bringing these resources into a national educational structure, we will be (a) expanding the analytical abilities of these languages, and (b) making the curriculum more relevant to the society we live in. The long-term objective should be to make the student bilingually proficient, so that he is able to bridge effectively the conceptual worlds of the local and the global.

(Tejaswini Niranjana is with the Centre for Indian Languages in Higher Education at the Tata Institute of Social Sciences, Mumbai. She is also a Distinguished Fellow at the Centre for Internet and Society)

For more details visit https://cis-india.org/openness/blog-old/the-hindu-december-6-2014-tejaswini-niranjana-beyond-the-language-tussle

Beyond Property Rights: Thinking About Moral Definitions of Openness

praskrishna — 2013-08-07T09:43:35Z

It is hard for Westerners to realize just how much we take for granted about intellectual property, and in particular, how much the property owner’s perspective--be it a corporation, government or creative artist--is embedded in our view of the world as the natural order of things.

This blog post by David Eaves was published in TECH President on August 6, 2013. Sunil Abraham is quoted.

While sharing and copying technologies are disrupting some of the ways we understanding “content,” when you visit a non-Western country like India, the spectrum of choices become broader. There is less timidity wrestling with questions like: should poor farmers pay inflated prices for patented genetically-engineered seeds? How long should patents be given for life-saving medicines that cost more than many make in a year? Should Indian universities spend millions on academic journals and articles? In the United States or other rich countries we may weigh both sides of these questions--the rights of the owner vs. the moral rights of the user--but there’s no question people elsewhere, such as in India, weigh them different given the questions of life and death or of poverty and development.

Consequently, conversations about open knowledge outside the supposedly settled lands of the “rich” often stretch beyond permission-based “fair use” and “creative commons” approaches. There is a desire to explore potential moral rights to use “content” in addition to just property rights that may be granted under statutes.

A couple of months ago I sat down in Bangalore with Sunil Abraham, the founder and executive director of the Center for Internet & Society (CIS) there, to talk about the center, and his views on the role of technology and openness in politics and society. One part of our conversation led to this WeGov column on “I Paid a Bribe” and the challenge of fighting corruption in India using technology. Here I want to reflect further on how Sunil and his counterparts may be radically challenging how we should think about open information more generally.

As we talked, Sunil outlined how people and organizations were using “open” methodologies to advance social movements or create counter power. To explain his view he sketched out the following “map” of IP rights and freedoms to show people use and view the different “permissions” (some legal, some illegal).

As a high-level overview this map offers a general list of the tools at the disposal of citizens interested in playing with intellectual property, particularly as they pursue social justice issues.

At the top of the chart are the various forms of “permissions” that a property owner may (or may not) grant you. Thus at the far left sits the most restrictive IP regime and, as you move right, the user gets more and more freedoms (or, if you take the perspective of property owners, property loses more and more of its formal legal protections and a different notion, of “moral rights,” arises).

The second row divides the permissions and the actors along what Sunil believes is one of the most important permissions - the requirement to attribute (or the freedom not to).

Finally, at the bottom, I’ve placed various actors along the spectrum to both show where they might be positioned in the access debate and/or how they use these tools to advance their aims. Thus someone like Lawrence Lessig, the intellectual father of Creative Commons, might support many uses of information as long as the owner gives permission; whereas groups like the Pirate Party or the Yes Men edge further out into uses that may not appear legitimate to a property owner.

Particularly interesting is Sunil’s decision to include non-legal “permissions” such as ignoring the property holders rights in his spectrum of openness. He sees this as the position of the Pirate Party, which he suggests advocates that people should have the right to do what they want with intellectual property even if they don’t have permission, with the exception, interestingly, of ignoring attribution.

He also includes two even more radical “permissions” – counterfeiting, that is claiming that you created the work – and false attribution – assigning your work to someone else! Sunil sees Anonymous as often using the former and the Yes Men as using the latter. “They (the Yes Men) are playing with the attribution layer,” he says, by conducting actions such as their fake DOW press release about the Bhopal disaster.

Pushing the identity envelope
To Sunil, the big dividing line is less about legal vs. illegal but around this issue of attribution. “This is the most exciting area because this (the non-attribution area) is where you escape surveillance,” he declares.

“All the modern day regulation over IP is trying to pin an individual against their actions and then trying to attach responsibility so as to prosecute them,” Sunil says. “All that is circumvented when you play with the attribution layer.”

This matters a great deal for individuals and organizations trying to create counter power – particularly against the state or large corporate interests. In this regard Sunil is actually linking the tools (or permissions) along the open spectrum to civil disobedience. Of course, such “permissions” are also used by states all the time, such as pretending that a covert action was the responsibility of someone else, or simply denying responsibility for some action.

This, in turn, has some interesting implications.

The first is, that it allows Sunil to weave together a number of groups that might not normally be seen as connected because he can map their strategies or tools against a common axis. Thus Lawrence Lessig, the Yes Man, companies and journalists can all be organized based on what “permissions” they believe are legitimate. For example, journalists and new publishers are often seen as fairly pro-copyright (it protects their work) but they are quite happy to ignore the proprietary rights of a government or corporate document and publish its contents, if they believe that action is in the public interest. Hence their position on the spectrum as “willing to ignore proprietary rights.” (Leave aside government arguments that publishing such documents is “stealing” when, at least in the US, they are technically already not subject to copyright.) However, a credible newspaper or journalist would never knowingly attribute a quote or document to a different person. Attribution remains sacred, even when legal proprietary rights are not.

It also tests the notions of who is actually an IP radical. As Sunil notes: “The more you move to the right the more radical you are. Because everywhere on the left you actually have to educate people about the law, which is currently unfair to the user, before you even introduce them to the alternatives. You aren’t even challenging the injustice in the law! On the right you are operating at a level that is liberated from identity and accountability. You are hacking identity.”

Sunil is thus justifying how the use of “illegal” permissions may actually be a form of civil disobedience that can be recognized as legitimate. This is something journalists confront regularly as well. Many are willing to publish “illegally” obtained leaked documents when they believe that may serve the public good. What is ethical is not always legal and so there position on this chart is more nuanced than one might initially suspect.

This is not to say that Sunil doesn’t believe in the effectiveness of legal approaches. For him this map represents a more complete range of choices an activist can choose from as they try to develop their strategy.

“So what you do, and the specific change you are trying to precipitate, you’ll have to determine what strategy you need. Sometimes working within the left hand group is sufficient. Having a non-derivative, non-commercial license to enable students to access academic works, in India, is good enough… But then, to do what the Yes Men did to DOW Chemicals? You have to be over on the right side.”

For more details visit https://cis-india.org/news/tech-president-august-6-2013-david-eaves-beyond-property-rights-thinking-about-moral-definitions-openness

Beyond Editor Count: Assessing Quality on Wikipedia

teju — 2016-06-12T16:00:13Z

Since Wikipedia is considered as the go-to source for different kinds of knowledge by anyone starting off in a particular field of study, and since Indian languages (IL) are often the default languages of the classroom in India, strengthening the quality of the material available on IL Wikipedias is certain to have widespread tangible and intangible impact.

While there is a need to improve the editor count on IL Wikipedias, it cannot substitute for efforts aimed at enhancing the quality of Wikipedia contributions. Here is an account of an initiative geared towards enriching the IL digital domain and in particular Wikipedia through partnerships with universities.

In collaboration with CIS-A2K, the Centre for Indian Languages in Higher Education (CILHE) at the Tata Institute of Social Sciences (TISS), Mumbai, has been conducting workshops with post graduate and undergraduate students in humanities and social sciences on developing digital open knowledge resources using IL Wikipedias.

These workshops, which are conducted by a resource person from CILHE and anchored by faculty members in partner institutions, are aimed at (a) integrating open knowledge resources into classroom teaching, (b) involving students in developing content relevant to their research interests, and (c) developing the skills to produce well-referenced academic writing.

Besides Wikipedia editing, the workshop process involves exercises that allow students to engage closely with major social science concepts and their meanings. The workshops also include collaborative digital annotation exercises.

This effort is the only one of its kind in the country where both students and teachers participate in creating open knowledge resources that are of use to them and the larger academic and non-academic audience.

Achievements thus far

Workshops are conducted bilingually, across several geographies, with English being the common factor. The Indian languages in question are Marathi, Hindi, Telugu, Malayalam, Bangla and Kannada.

Here is a brief account of two such partnerships. The first is with Krantijyoti Savitribai Phule Women’s Studies Centre (KSPWSC) at Pune University, Pune, and the second with the Departments of Cultural Studies and Comparative Literature at English and Foreign Languages University (EFLU) in Hyderabad.

At KSPWSC, around 20 researchers since 2015 have collaboratively annotated 100 key women’s studies texts in Marathi and have written articles on these texts on the Marathi Wikipedia. This is the first part of a larger project called Sau Dhuni Teen (100 x 3), which aims to also cover 100 notable persons and 100 key concepts in women’s studies in addition to the 100 key texts.

This has been a year-long process involving, prior to the workshop,

(a) selection of 100 key texts through a survey of existing women’s studies curricula across the state of Maharashtra in the universities of all 6 major areas of the state;

(b) close reading and analysis of the texts led by faculty.

During the workshop, students learn how to

(a) annotate digitally and for an encyclopedia; how to create concept clusters and clouds of annotation;

(b) overcome translation challenges (English into Marathi, and Marathi into English) through the cultivation of linguistic attentiveness and sensitivity to the cultural contexts involved; and through the use of online and offline dictionaries and other writings on the subjects covered in the 100 key texts. The exposure to the existing literature helps students absorb the necessary vocabulary which is already in use and familiar to readers.

At EFLU, Hyderabad, 25 students speaking a number of Indian languages -Telugu, Malayalam, Tamil, and Hindi - have come together to create articles of relevance to social sciences and humanities teaching and learning. The entries include: the concept of the public sphere, movements for political autonomy, leading Indian scholars, and major contemporary academic and literary works.

Ensuring success and sustainability: Key Factors

Consistent faculty participation coupled with regular meet-ups to develop existing articles and create new ones ensures the success and sustainability of these workshops. Prior to the workshops, the faculty members engage intensively with students in identifying concepts or texts about which writing in Indian languages is limited or inadequate.

Finding a thematic focus has been crucial for retaining interest and participation of the students in different locations, for example - women’s studies in Pune University, rural development at TISS Tuljapur, literary and cultural studies at EFLU.

Measurable outputs for student assessment are important for those faculty seeking to make Wikipedia editing part of internal assessment. These outputs include articles written, information added, references used, and links made, which can be easily computed from the View History pages.

Understanding Quality Enhancement

Participatory knowledge production: The Indian language articles on notable academicians, theorists, phenomena, events, and places written as part of the workshop are accessed, used, and further developed by students as well as Wikipedians other than the original authors.

Changing the pedagogic culture through open access resources: The articles become a strong pedagogic resource in Indian languages which is publicly accessible, generated by users themselves, used to supplement classroom teaching, and open to editing and revision.

Context sensitivity: The success of these workshops may also be assessed in terms of the variety of concept descriptions generated, the relevance of articles to context, and the integration of local experience onto digital knowledge platforms.

In addition to Wikipedia’s criteria for a good article, which include clarity, coherence, focussed development of the article, comprehensive references, use of inter-links and hyperlinks, the Indian language resources developed through our initiative have the significant additional feature of being contextually and culturally sensitive. We believe this is a crucial criterion for Wikipedia to be able to take root in the Indian knowledge domain.

For more details visit https://cis-india.org/a2k/blogs/beyond-editor-count-assessing-quality-on-wikipedia

Beyond Alcohol and Angel Investors: Building Business Models in an Age of Mobile Music Streaming (Conference Learnings)

maggie — 2015-02-23T12:39:36Z

This blog post is the first of a series of blogs to document, synthesize, and analyze learnings from attending various music industry trade conferences. This first post introduces the research question, and highlights learnings about the various business models which can be accessible via the mobile, and broadly how the music industry is attempting to respond to monetization challenges.

Introduction

The Pervasive Technologies: Access to Knowledge in the Marketplace project is conducting research on access to the mobile phone hardware, software, and content in the context of the intellectual property regimes in India and China. This chapter focuses on access to music content via the mobile phone in India with a particular focus on copyright law.

Following preliminary research, it was identified that the copyright organizing institutions in India lacked legitimacy amongst stakeholders within the music industry. For the purposes of this research, these institutions include the Copyright Act, the Copyright Board, and the copyright societies. Collectively, these institutions have received constitutionality petitions, corruption allegations, and critiques of overall ineffectiveness in regulating and balancing music copyright for the maximal benefit to society. This is of particular importance in light of new modes of digital music distribution technologies (such as mobile phones, and music streaming platforms) which have resulted in a tremendous increase in music consumption but simultaneous decrease in revenue. This is in part due to new business models for music streaming services, and the increasing complexity of music copyright and licensing management in the digital content industries.

1) How have evolving music distribution technologies accessible via the mobile phone impacted business models and licensing practices amongst stakeholders in the digital music industry?

2) What are the specific copyright challenges for each stakeholder in the digital music distribution chain? How can the copyright institutions provide for a more effective regulation and regulation of music in India?

The research methodology1 includes a series of expert interviews whose participants were identified by attending the following key music industry trade conferences in India, and remotely attending in the relevant conferences abroad:

1) 6th MixRadio Music Connects Conference in Mumbai ("MRMC")2

2) The Exchange UK Conference ("Exchange")

3) Indiearth Independent Music, Film, and Media Xchange Conference ("Indiearth XChange")

4) Future of Music Coalition Policy Summit (remote attendance) ("FMC")3

5) San Francisco Music Tech Summit (remote attendance) ("SFMT")4

This first post will highlight learnings from the above conferences5, primarily to respond to the question: What business models for digital music distribution exist in the market today? How is music production financed today? The question of how each industry stakeholder is responding to monetization challenges will also be explored. The main findings documented are mainly sourced from the MRMC and IndiEarth Xchange conferences due to their focus on India and its unique, context-specific challenges.

"India should stop chasing and build business models. We are already ahead... being a mobile-first market... now must lead by learning from our rich cousins - the film and television industry. " - Sridhar Subramaniam, CEO, Sony Music India⁶

Business models and monetization seemed to be the key buzz words at the 6th annual MixRadio Music Conference held in Mumbai, with industry veteran Sridhar Subramaniam, CEO Of Sony Music India giving the opening keynote speech 'How the Industry Stands Today?'. Despite Vijay Lazarus, Secretary of the Indian Music Industry preceding the keynote with a welcome speech warning of piracy as the biggest barrier to monetization. Subramaniam seemed much more optimistic, declaring 2016 as the 'year of music' despite a 10% decline in the former year due to decreased subscription in c first aller ring-back tunes 7. This was in part due to his belief that India was ahead of the game -- being a mobile-market amidst a global trend of mobile music convergence through streaming-based music consumption. Given India's increasing preference for music access in this form, Subramaniam suggested India "stop chasing and build business models" via learning from the music industry's two rich cousins -- the television and film industry.

Subramaniam outlined a strategic plan for growing the 200 million dollar music industry up to a billion in 5 years. He explained how the music industry is positioned where the TV industry was 5 years ago - giving content away for free via ad-supported revenues. This is due to the popular "freemium" business model for music streaming, which allows users to listen to music for "free" (data-consuming, supported by advertisements), with an option to upgrade to a paid tier.

Given recently overlapping ecosystems - standalone music services, device-embedded music services, and operator-supported music services - the question was whether there was enough advertising based revenue to sustain this cluttered industry. In three years, Subramaniam predicted moving from predominantly pirate-consumed music, to ad-supported to a consumer-paid revenue model.

This transition would be done via learning from the film industry through a technique called windowing. This is when the same content is released through multiple windows - for film, this is done first in a theatre, then via home video, then television, then broadcast TV. For the music industry, monetization could occur via exclusives, recommendations, personalization, quality, or regional restrictions; holding some kind of premium content behind a paid wall. This strategy according to Subramaniam's estimates could reach the billion dollar mark in 3 years with the goal of transitioning the 200 million pirated market, to 75 million ad supported, to 25 million subscribers.

" For the first time we have access [to music] from not just one, two, but three ecosystems - standalone music services, device embedded music services, and operator-supported music services." - Sridhar Subramaniam

Following the forward thinking strategy for future business models, the rest of MRMC's panels brought the conversation back to current services and ecosystems of standalone, device-embedded, and operator-supported music services. This increasingly crowded space, along with new international entrants makes the mapping of upcoming services extremely difficult. Nevertheless, the diversity of these services were attempted to be represented at MRMC, with "standalones" like streaming services Gaana, Hungama Australian-based Guvera, and RDIO (which acquired former Indian service Dhingana), along with download stores like Indian-based independent platforms OKListen, Songdew, and Insync. "Device-embedded" services were represented by Samsung with its MilkMusic service, and formerly Microsoft/Nokia owned MixRadio (which has been recently acquired by LINE messaging app8). Lastly, "operator supported" platforms was represented by Bharti Airtel who introduced their new Wynk app, only fully accessible for Airtel telecom subscribers. Multinational content aggregator Believe Digital also was present, providing insight on how the back-end aggregation of content works. A question from the audience inquiring about how to get ones' music onto the various platforms revealed content aggregators' main value -- providing smaller labels and independent artists the ability to ensure their content is distributed widely across multiple platforms.

Although the MRMC panel Streaming: Gathering Momentum hosted a variety of different streaming services, it seemed that there is increasingly less differentiation. Services like user-tracking playlist curation and recommendation, social media-inspired tagging, mood-based suggestions, friend-based recommendations, temporary offline downloads, and more were all being adopted in various forms. Business models of initial free-to-use/access with premium pricing for ad removal and full-on downloads were also becoming a standard across platforms. Some services prioritized specific stakeholders, like Guvera who described their advertiser/brand focused approach through brand play-list curation to target to certain music users.

The Global Music and Mobile panel at the San Francisco Music Tech Summit ("SFMT") highlighted challenges for music applications, with Kathleen McMahon, Vice-President at SoundHound noting the challenge of merely staying relevant in the app store, in part due to the decreasing differentiation with other services. In the streaming ecosystem, a variety of music consumption options are increasingly available through a singular platform (i.e. Hungama enabling on line streaming, download of songs, and purchase of ring-tunes). Given the principle product - the music itself - is the same, the differentiator is marked in part by the user interface, and perhaps more significantly, by price differentiation.

Panelists also spoke of interesting licensing challenges, one being the complexity of differing rates between web-streaming verses mobile streaming, wifi-data transfer, verses 3G access. This copyright challenge was also exemplified when a panelist lamented on the challenges of licensing in various geographic territories, asking "Should I be able to listen to my Spotify subscription wherever I go? Is this not possible purely because of rights and not technology? Do borders even make sense anymore?" These specific challenges will be discussed in an upcoming post highlighting copyright and licensing challenges, but it is worth mentioning here as a barrier to potential technological innovation and ultimately success and survival of these platforms.

" [MCNs are] the new age record label...except far more equitable and less exploitative." - Samir Bhanghra, Managing Director and Co-Founder, Qyuki ⁹

Despite the increasing competition and services, one particular streaming platform which need not be concerned is the audio-video streaming service YouTube, which has a reach of 1 billion consumers, averaging to a viewership of 450billion mins per month 10. Framed as the new broadcast company for user-uploaded content, this viewership directly translates into advertising revenue for the platform, with brands sponsoring specific content creators ("YouTubers") themselves. An interesting new stakeholder which is in part facilitating this phenomena are multi-channel networks ("MCNs"), who was represented in the MRMC Indian MCNs panel by MCNs Qyuki, Digital Quotient, Ping Network and YouTubers All India Bakchod. The MCNs described their business model as a relationship-service, which acts as an aggregator and optimizer of various YouTube channels. With back-end analytics and advertising strategies, MCNs aim to optimize monetization opportunities by focusing on maximizing CPM (clicks per impression) and identifying brand sponsors. Despite the seemingly disruptive service, Tammay Bhat of All India Bakchod was skeptical about the need for such service, asking "How will an MCN actually help me get more money and sustain? As a creator, brands are coming directly. They are so accessible and it's not that difficult. Perhaps it could help smaller creators but..."

Smaller creators and independent artists was definitely one of the target clientele for Qyuki. Samir Bhangra, co-founder of MCN Qyuki's held workshop They Say You Can Monetize Content Digitally - Really? at the IndiEarth Xchange ("the Xchange") independent music film, and media trade conference. He appealed to the independent artists by illustrating the potential reach of the one billion YouTube viewers, and explained some useful back-end analytics which can allow for more strategic and effective monetization. According to Bhangra, the CPM in India is about 1Rs per view, with the possibility of doubling or tripling this if viewed in the United States. Qyuki in particular sought to optimize monetization through ad-funded support (via CPM and brand sponsorship), payment via the MCN themselves for content creation, and 'forward integration' through increasing demand for live and digital gigs through increasing regular viewers. Bhangra even went as far as hailing Qyuki and MCNs as the "new age record label" which would allow content creators full creative control.

"Well, I support piracy so..." - Sohail Arora, Founder, KRUNK¹¹

For independent artists, social media tools like YouTube, Facebook, and other direct-to-fan digital services are of even greater importance considering the relative lack of accessibility to mass-media marketing power. In the XChange workshop Driving Your Career with Social Media, Sohail Arora, founder of booking agency and general artist management company KRUNK focused on search-engine optimization strategies for various social media platforms This included tips such as tagging influencers via social media, strategic timings of content posting, unique release and distribution of music, diversity in content posts, suggestions for increased fan engagement, and more.

The rise of new technologies seem to have brought an increased role and importance to not just social media tools, but also artists managers as well to utilize these services effectively as one of their duties. This new role and its various responsibilities was highlighted by the The Exchange Music Trade Conference ("the Exchange") in the panel The Role of Artist Management Agencies. Considering the diversity of distribution options available, and the difficulty of controlling content usage once released, I asked artist manager Arora for his thoughts on some musicians' strategies of giving away free music downloads. He responded by stressing that freely giving away music was an essential marketing tool for his artists. The ability to download and share would in turn translate to an increased number of fans, quantifiable, measurable social media support (via "likes" and "follows"), and subsequently increased ticket sales, attendance for live shows, and brand sponsorship. This perspective resulted in an interesting conversation/debate with the audience, one member of whom was Marti Bharath, producer/composer of electronic act Sapta who believed that giving away music for free led to piracy, and a devaluation of music. In response, Arora unashamedly stated that he supported piracy, which temporarily halted that conversation during the time-crunched presentation.

" Independent Music is... anything that is not Bollywood" - Nikhil Udupa - MTV Indies. "If you liked it, good. If you didn't, not my problem" - Verhnon Ibrahim, Consultant¹²

Despite the numerous social media tools and online opportunities available for self-promotion, the reach of mass media and its role as a marketing tool was not forgotten amongst the independent music scene.

In the Making Space for Culture panel, an interesting conversation arose on what it meant to be an "independent" artist. It seems that it boiled down to those who were mostly unconnected to the larger institutional support of the music industry like major labels and traditional media -- radio, newspapers, magazines, and television. On the one hand, there was a sense of ambivalence as to whether or not their work would ever appeal to the tastes of the masses. One panelist had asked - would popularization of a certain artist or music remove the label of being "independent"? Nikhil Udupa of MTV Music defined independent music in India as anything that was not Bollywood, due to its dominance in the Indian music market and overall appeal to the masses. Music industry veteran Verhnon Ibrahim conveyed the notion of an independent artist by expressing the somewhat indifference to likeability when reflecting on his days while in a heavy metal band: "If you liked it, good. If you didn't, not my problem". He seemed to imply that appeal to the masses was essentially irrelevant, and almost more revered due to a sense of being able to maintain artistic integrity and authenticity.

The title of the panel itself - Making Space for Culture - was interesting, seemingly alluding to the opinion that mass-consumed, popular music was perhaps not as "cultured" . The main grievance and topic of conversation was that independent music, film, and media did not receive adequate airtime space on traditional media - television, radio, and even print. This premise was probably the only agreement during the panel, as conversation soon evolved to heated debates on whether media created trends or merely picked up on them; and whether there was lack of quality independent content for full-time curation of independent channels, a sentiment expressed by Nikhil Udupa from MTV Indies. This panel's conversation also touched upon a sense of entitlement which independent artists held, in which audience member Guru Somayji of Bangalore-venue CounterCulture expressed his agreement. This echoed the comment from an audience member earlier in the day who stated "musicians do not deserve to be paid... venue spaces do not deserve to make money. There is no entitlement. You only make money when people are breaking down the door to listen to you."

Amidst a crowd of independent musicians and artists hoping to devote their lives to creating their art in a financially feasible way, there was an understandably ill response from the audience. The main criticism was the lack of broadcasters' efforts in finding quality content, and allowing independents a chance to perform in large venues and mass media channels. Verhnon Ibrahim, consultant and industry expert on the Making Space for Culture Panel attempted to explain that radio, television, and other traditional forms of media and communication was a mass-market game, whose purpose was to ultimately to sell ads. He cited radio's high cost of royalty payments to explain the need to curate for the majority so advertisers will get the most reach. Ibrahim stressed the need to demonstrate quantifiable forms of "deserving" - number of Facebook likes, YouTube views etc. to demonstrate virality and fan following, so the media would have to pick up on ones' popularity.

"It's public knowledge that vast sums of money in royalties have not been collected... [due to a] situation of buying out rights, but even labels and rights holders say hundreds of thousands of pounds are not making their way back." - Terry Mardi, Managing Director, Asian Music Publishing¹³

Although several independent musicians raised grievances about the lack of avenues to perform in, and the reoccurring problem of being paid on time, there seemed to be a hesitancy when discussing business strategies and the challenges of copyright due to technological innovation. In the independent space, this was anecdotally demonstrated by one panelists' response when asked about the impact of technology on the distribution strategies for their art, and on financial returns for their livelihood. He responded: "Those are two separate things... one is about making money and making a living. The other is about making an art form. These are two separate things." Within the larger industry conference MRMC, there seemed to be a lack of representation by musicians and content creators. Yet, one particularly vocal audience member, and later panel member of the UK Exchange was Terry Mardi, Managing Director of Asian Music Publishing. Numerous times throughout both conferences, he raised the controversial issue of missing royalty payments in India, and the absence of royalty collection and distribution by unregistered copyright societies IPRS and PPL. In MRMC, this issue was ever so briefly touched upon in a panel when Bollywood playback singer Natalie Di Luccio who's worked closely with A.R. Rahman mentioned that she had never received a contract outlining her rights and her royalty dues. Although there was very little curated conversation about this issue, coffee breaks demonstrated a clear gravitation towards those vocal and concerned about the issue, while many stakeholders, particularly the few musicians in the room seemed to find this a significant gap in voices not heard and expressed in MRMC. At IndiEarth, Vivek Ragpolan, representative of the Music Composers Association of India briefly commented as an audience member about the need to take collective action regarding composers and overall musicians' rights, stressing the importance of independent artists also being included within the new provisions of the Copyright Amendment Act. Though this issue of royalty licensing will be reviewed in a future post, this brief mention demonstrates the challenge of monetization and livelihood at multiple levels -- significantly for content creators, but also for the music platforms themselves.

"It seems like the pricing model is wrong... it's the only way to explain the drop in revenue" - Tarun Malik, Apps & Content Strategy, Samsung ¹⁴

Across different platforms, panels, conferences, and countries, one particular question seemingly common to all was that of price points band business model viability. Tarun Malik, Apps & Content Strategy of Samsung in Biggies Give Their View commented on the growth of the industry. Despite an increase in overall consumption, he noted - "It seems like the pricing model is wrong...it is the only way to explain the drop in revenue". Atul Charumani, formerly Head of Content with OnMobile and currently Managing Director of Turnkey Music stated that "in no other industry where the content is produced at such a high cost, is the product given away for free." In the Global Mobile and Music Panel at the San Francisco Music Tech Summit, the moderator asked a panel of music distribution service providers - "What is the value of music? Does music have intrinsic value at this point? Or is it just how it is presented?" In response, Dean Bolte, Managing Director of Omniphone expressed that the value of music was different for every person, and that some people were willing to pay more for access than others. The priority is to ensure that those who value music more have the opportunity to express through payment, since anything was better than zero. Beyond competition between music service apps, Bolte noted that the competition for funds also occurred across app categories, noting a generation of youth conditioned to acquire music for free through Napster, yet pay for additional levels in games. He closed the panel with the insight that "the product needs to be better than the sword".

The targeting of youth and young adults was also conveyed by the somewhat surprising pervasiveness of brands, who had a larger than anticipated presence for a music industry conference. The UK Exchange demonstrated the potential of partnerships in its Brands & Music - When They Combine Forces panel. MRMC panel The Brand Sponsor also invited the Taj hotel (who seem like an unlikely sponsor) an opportunity to express its interest in supporting the discovery of new talent. Aditya Swami from MTV & MTV Indies said that brands can communicate through music, and create conversations with their consumers. Subramaniam, CEO of Sony Music mentioned the importance of funding through brands and advertising in the MRMC keynote How the Industry Stands Today, while IndiEarth's Taking it Live panel opened the day with a conversation about live venues seeking sponsorship from alcohol, clothing and other 'lifestyle' companies. Even the MCNs in the MRMC Indian MCNs panel discussed one of its main services as the securing of brand sponsorship.

"Independent music in India would not exist if it weren't for alcohol sponsorships" - Tej Brar, Artist Manager, Only Much Louder ¹⁵

Music platform MixRadio, the title sponsor of MRMC was an understandably suitable partner, since it closely correlated to the main music product. Yet, particularly in India, it soon became apparent that alcohol brands have a very significant role in financing the music industry. This was highlighted when liquor-brand Bacardi received an award during MRMC for 'excellent brand association'. It was later learned in an interview that liquor and cigarette brands are not legally able to advertise in India, hence the popularity of alcohol sponsorships for live music festivals, venues, and club nights. Tej Brar, EDM Artist Manager for Only Much Louder believed that independent music would not exist in India if it weren't for alcohol brands. This is an interesting phenomenon considering just a decade ago, the idea of synchronizing ones' music with a corporate brand would be akin to "selling out". However, in today's increasingly digital world, especially in India where non-film musicians don't have much of a presence, brand sponsorship is one of the main 'monetization strategies' for music production. The last important significant financier to mention are investors, showcased in the MRMC panel Of All Things Finance. These "angel investors" play an instrumental role in backing many of the technology start-ups and other streaming services while experimenting with various business models. Yet whether these investment decisions are one that would reap sustainable returns is still a question to be answered.

Conclusion

It seems in this mobile first market, India has the opportunity to lead the way in developing business models that grow the industry through multi-tiered windowing of music streaming. Strategically, in an ecosystem still rampant with piracy, moving consumers towards legal access to music can facilitate new sources of revenue. This opportunity has also given rise to new intermediaries like YouTube and multi-channel networks. time will tell whether their contribution will legitimately grow the industry or simply take away more pieces of what seems to be a shrinking profit pie. Independent artists are able to use new direct-to-fan distribution platforms such as YouTube, amongst others to share their works. Yet, it is clear that the sustenance of a livelihood off of digital sales and distribution is extremely difficult. It is interesting to note that the bulk of financing for music seems to be trending towards live shows and brand sponsorship. However, despite increase in digital music consumption, the distribution of the revenue needs to be further studied and understood. Given the ease of replication, this will require a further in-depth understanding of licensing and copyright management in India today.

1 See the research methodology here: http://cis-india.org/a2k/blogs/copyright-management-in-age-of-mobile-music last accessed Jan 22, 2015

2 All of the panels from this conference can be found online here: http://musicconnects.indiantelevision.com/y2k14/videos.php last accessed Jan 20^th 2015

3 See here for the IndiEarth website: http://www.xchange14.indiearth.com/ last accessed Jan 20 ^th 2015

4 Watch and/or listen to the Future of Music Coalition panels here:https://futureofmusic.org/events/future-music-summit-2014 last acccesed Jan 19 ^th 2014

5 All data in this solely from public conference panels; including quotes, etc. Does not include any individual interview data.

6 As quoted from the MixRadio Music Connects Keynote panel:

7 Though it was not mentioned in the speech, it is useful to understand the initail demand for CRBTs was not necessarily genuine, for the fall in revenue was due to the crackdown by the Telecom Regulatory Authority of India to prevent false billing by telecom and value-added-service providers.

8 See http://blogs.wsj.com/digits/2014/12/19/messaging-app-lines-first-acquisition-music-streaming-service-mixradio/

9 As heard in the MixMusic Radio Connects panel Indian MCNs on Nov 5^th 2014

10 According to Samir Bhangra in MixRadio Music Connects' Indian MCNs panel on Nov 5^th 2014

11 As heard at the IndiEarth Xchange conference in the Driving Your Career with Social Media panel on Dec 5^th 2014

12 Stated at IndiEarth Xchange Conference in the Making Space for Culture panel on Dec 4^th 2014

13 As heard at UK The Exchange Submerge conference on Nov 7^th 2014

14 As stated on the MixRadio Music Connects panel Crystal Ball Gazing: Bigges Give Their View on Nov 5^th 2014

15 In a conversation at the IndiEarth Music Xchange Conference on Dec 5^th, 2014

For more details visit https://cis-india.org/a2k/blogs/beyond-alcohol-and-angel-investors