Start-up India turns the heat on Facebook Free Basics

praskrishna — 2015-12-29T15:54:30Z

Facebook launched its "Save Free Basics" campaign last week, asking users to support "digital equality" in India.

The article by Anita Babu was published in Business Standard on December 22, 2015. Pranesh Prakash gave inputs.

Nearly a week after Facebook launched its controversial "Save Free Basics" campaign in India, the net neutrality debate has come to the fore again. This time around, India's star internet entrepreneurs such as Vijay Shekhar Sharma, founder and chief executive of Paytm, and Dippak Khurana of Vserv have joined the crusade for free internet.

"Oh my fellow Indians, either choose this and do a jihad for independent internet later or pick net neutrality today," Sharma of Paytm, India's largest digital wallet, tweeted on Tuesday. "Digital world war heads! We have to load http://www.savetheinternet.in for #NetNeutrality," said Sharma in another tweet. Savetheinternet.in, a volunteer group, has urged people to lend their support for an unfettered internet in India.

Facebook launched its "Save Free Basics" campaign last week, asking users to support "digital equality" in India, in response to a paper by the telecom regulator which is seeking comments on differential pricing practices like Airtel Zero of Facebook's Free Basics, which was earlier called Internet.org.

Facebook launched a print and digital media campaign for a "connected India" asking users to give a missed call, automatically sending a message to the regulator in support of Free Basics.

Facebook has also been asking its users to send an e-mail to Telecom Regulatory Authority of India (TRAI) supporting "essential internet for all". The social network claims to have gained support from 3.2 million of its 130 million users in India.

On Tuesday, the social media giant earned flak for soliciting support from international users for the campaign. Later, Facebook withdrew the campaign outside India claiming it was an "accident".

However, some net neutrality volunteers said that many of Facebook's 3.2 million supporters for Free Basics were non-Indians.

Activists and tech leaders are calling the Facebook campaign "misleading" and "destructive".

"People are being tricked into supporting Free Basics under the guise of digital equality," wrote Amol Malviya, former chief technology officer at Flipkart, India's largest e-commerce firm, on his blog. "Notice the language on the page? It makes any critic of Free Basics appear to be an enemy of digital equality. People will listen to the critics' arguments much lesser when there's a question mark on their intent."

Nikhil Pahwa, editor and publisher of MediaNama, said India should question the intent of Facebook and its campaign. "There is misrepresentation in the language they have used. It makes people assume that we can't have universal internet access without net-neutrality violating services such as Free Basics. It is important for a country to take note of how much power a platform with as much reach as Facebook has to influence an important government process," said Pahwa, who led a fight against TRAI's move to allow telecom firms charge for internet services like WhatsApp and Hike.

The basic premise of net neutrality is that of freedom - an open internet that protects and enables free communication. Anything that takes away this freedom violates the fundamentals of free Internet. "Facebook's Free Basics is neither free nor basic - it is a cleverly disguised way of walling a garden, and hardly the philanthropic initiative that it is marketed to be," said Khurana of Vserv. He urged internet users to uninstall the Facebook App from their mobile phones in protest.

Pranesh Prakash, policy director at the Centre for Internet and Society, said, "Facebook, a foreign company, is allowed to campaign with impunity, but NGOs receiving funding from foreign trusts are subject to all manners of restrictions and may not campaign in India."

For more details visit https://cis-india.org/internet-governance/news/business-standard-anita-babu-december-23-2015-start-up-india-turns-the-heat-on-facebook-free-basics

Facebook goes out all guns blazing in push for Free Basics, Net neutrality advocates cry foul

praskrishna — 2015-12-29T15:32:19Z

Facebook's media onslaught to garner support for its controversial Free Basics program is almost inescapable. Multi-page ads in national dailies, outdoor hoardings, television spots and perhaps the most effective of them all - Facebook notifications.

The blog post was published in IBN Live on December 29, 2015. Pranesh Prakash gave inputs.

Facebook co-founder and CEO Mark Zuckerberg, took out time during his paternity leave to pen an op-ed in The Times of India in which he tried to drum up support for the Free Basics service that offers people without the Internet free access to a handful of websites through mobile phones.

"If we accept that everyone deserves access to the Internet, then we must surely support free basic Internet services," Zuckerberg wrote, comparing the Internet to a library, public health care and education.

Zuckerberg said he was surprised that there is such a big debate around Free Basics in India.

The debate on Net neutrality stirred across India after Airtel decided to charge separately for Internet-based calls but withdrew it later after people protested. Internet activists and experts flayed the operator for 'Airtel Zero' service along with Facebook's Internet.org service, later renamed as 'Free Basics.'

Net neutrality implies that equal treatment be accorded to all Internet traffic and no priority be given to an entity or company based on payment to content or service providers such as telecom companies, which is seen as discriminatory.

Zuckerberg's personal appeal comes amid fierce criticism from Net neutrality activists who say Free Basics violates the principle that the whole Internet should be available to all and unrestricted by any one company.

In an op-ed response in The Times of India by Medianama's Nikhil Pahwa, who is also a volunteer with savetheinternet.in that is spearheading the campaign for Net neutrality and against Free Basics, asked why Facebook didn't opt for an option that doesn't violate Net neutrality and "why has Facebook chosen the current model for Free Basics, which gives users a selection of around a hundred sites (including a personal blog and a real estate company homepage), while rejecting the option of giving the poor free access to the open, plural and diverse web?"

Countries like the US, Chile, Netherlands and Brazil have already adopted Net Neutrality that doesn't allow discrimination of Internet content or charge users differently based on the content, site, or platform they consume, the debate is still raging in India with the last date for comments on a paper floated by the Telecom Regulatory Authority of India (TRAI) that is open for comments till December 30 and counter comments till January 7.

Facebook is using the might of its about 140 million user base in India urging them to send messages to TRAI supporting Free Basics.

A few companies such as Truecaller is attempting to counter Facebook's push by sending out messages to its millions of users in India asking them to petition TRAI against Facebook's Free Basics.

Earlier this month the TRAI ordered Reliance Communications, the sole mobile operator for the Free Basics in India, to suspend it temporarily.

Pranesh Prakash, policy director at Centre for Internet and Society, believes that Free Basics isn't exactly the evil that opponents picture it as. "In the absence of free Internet, Free Basics is a great enabler of freedom of speech. We ought to keep that in mind when asking for a ban," he said.

Meanwhile, Facebook's Internet.org vice president Chris Daniels, in a Reddit AMA said that Facebook was open to scrutiny of the process by any third party agency like IAMAI or NASSCOM and "We'd also be happy to have Twitter, Google+, etc on the platform which many people have asked for."

Earlier, in July this year the Department of Telecom panel on net neutrality has opposed projects like Facebook's Internet.org, which allow access to certain websites without mobile data charges, while suggesting that similar plans such as Airtel Zero be allowed with prior clearance from TRAI.

For more details visit https://cis-india.org/internet-governance/news/facebook-goes-out-all-guns-blazing-in-push-for-free-basics-net-neutrality-advocates-cry-foul